Did Kitekat cat food pouches, 12-pack (Austria) shrink?
Before you paid €0.42 per 100 g; after, €0.49 per 100 g: 17.6% more for the same amount.
How big a cut? The joint 19th-largest of 36 documented pet food cuts (tied with 5 others); a bigger cut than 59% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2023 · reported 2 Oct 2024
- Country
- Austria
- Brand
- Kitekat
- Category
- Pet Food
- Source
- konsument.at
Source and evidence
Against official inflation: Eurostat HICP (AT) “products for pets and other household animals” changed +2.4% (12 months to Oct 2024). This pack’s price per gram changed +17.6%, 15.2 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.
What the source says
“…Die Vereinheitlichung der Füllmenge führe demnach zu mehr sauberen Näpfen und weniger Futterabfällen. Kitekat-Katzenfutterbeutel "Bisher war die Verpackungseinheit 12 x 100g um 4,99 €, ab jetzt 12 x 85g um 4,99 €. Ich habe heute die letzten 4 Packungen zu 100 g ergattert, auf dem Kassenbon steht schon 85 g.”
More from Austria: the Austria shrinkflation list has all 37 documented cases, sortable and filterable.
Topic guide: pet food shrinkflation, every documented case in one place, brand by brand.
More pet food in Austria
All 7 in the case library →- Pet Food · 2023
Select Gold dry cat food, 10 kg bag (Fressnapf, Austria)
10 → 7 kg−30.0%
Austria · Source: konsument.at - Pet Food · 2023
Select Gold dry cat food, small bag (Fressnapf, Austria)
400 → 300 g−25.0%
Austria · Source: konsument.at - Pet Food · 2023
Select Gold dry cat food, 3 kg bag (Fressnapf, Austria)
3 → 2.5 kg−16.7%
Austria · Source: konsument.at
Newest in pet food
Pet food shrinkflation →- Pet Food · 2026
ALDI dog treats (Hungary)
300 → 200 g−33.3%
Hungary · Source: nkfh.gov.hu - Pet Food · 2026
Pedigree Adult Small dry dog food (Poultry & Vegetables) (Hungary)
2 → 1.4 kg−30.0%
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Purina Felix Doppelt Lecker Huhn & Truthahn
1000 → 800 g−20.0%
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