Did Kitekat shrink its products?

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Updated 2026-10-20 (latest case added) · 1 sourced case, each linked to its source

Did Kitekat shrink its products? Yes. We have 1 documented shrinkflation case for Kitekat dated 2023, reported in Austria. Kitekat cat food pouches, 12-pack (Austria) went from 100 g to 85 g (−15.0%), a 17.6% hidden price rise per unit if the price stayed the same. Where the source recorded the shelf price before and after (1 case), 1 got more expensive per unit.

Size Facts
Did Kitekat products shrink?Yes
Documented cases1
Biggest cut−15.0%
Median cut−15.0%
Hidden rise per unit at the same price (median)+17.6%
Years2023
Most recent2023
CountriesAustria
Pricier per unit (of 1 priced)1
Tracked daily0

1 documented case. Biggest cut: Kitekat cat food pouches, 12-pack (Austria), 100 g → 85 g (−15.0%). See cases below.

Pet food shrinkflation

Each case links to its source. Compare with the worst offenders, or check any pack with the shrinkflation calculator.

Documented cases (1)

FAQ

Did Kitekat shrink its products?

Yes. ShrinkRadar has 1 documented, sourced shrinkflation case for Kitekat (2023). Kitekat cat food pouches, 12-pack (Austria) went from 100 g to 85 g (−15.0%), dated 2023.

When did Kitekat shrink its products?

The source dates it 2023.

Who reported Kitekat shrinkflation?

It comes from konsument.at, covering Austria. Each case page quotes and links its source.

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