Did Felix shrink its products?
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Updated 2026-11-05 (latest case added) · 3 sourced cases, each linked to its source
Did Felix shrink its products? Yes. We have 3 documented shrinkflation cases for Felix from 2019 to 2025, reported in the UK and France. The biggest cut: Felix As Good As It Looks cat food pouches, 12-pack (UK), 100 g → 85 g (−15.0%). It is also the most recent (2025). The median Felix pack lost 15.0%, a 17.6% hidden price rise per unit at the same price. Where the source recorded the shelf price before and after (2 cases), 2 got more expensive per unit.
3 documented cases. Biggest cut: Felix As Good As It Looks cat food pouches, 12-pack (UK), 100 g → 85 g (−15.0%). See cases below.
Pet food shrinkflationUK Shrinkflation Tracker
Each case links to its source. Compare with the worst offenders, or check any pack with the shrinkflation calculator.
All 3 documented Felix cases
Newest first. “Hidden rise” is the extra you pay per unit if the shelf price stays the same.
| Product | Size | Cut |
|---|---|---|
| Felix As Good As It Looks cat food pouches, 12-pack (UK) Felix · United Kingdom · 2025 | 100 g → 85 g | −15.0% |
| Felix Tendres Effilés en gelée cat food pouches, 12-pack (France) Felix · France · 2022 | 100 g → 85 g | −15.0% |
| Felix mixed selection in jelly cat food, 44-sachet pack (UK) Felix · United Kingdom · 2019 | 44 sachets → 40 sachets | −9.1% |
Tracked daily (2)
- Cat Food
Felix Doubly Delicious
Net wt.1.2kgNo size change16 checks · last 2026-11-05
- Cat Food
Felix Party Mix Original cat treats 200 g
Net wt.200 gNo size change9 checks · last 2026-11-05
FAQ
Did Felix shrink its products?
Yes. ShrinkRadar has 3 documented, sourced shrinkflation cases for Felix (2019–2025). The biggest cut was Felix As Good As It Looks cat food pouches, 12-pack (UK), 100 g → 85 g (−15.0%).
Which Felix products got smaller?
Documented, newest first: Felix As Good As It Looks cat food pouches, 12-pack (UK): 100 g → 85 g (2025); Felix Tendres Effilés en gelée cat food pouches, 12-pack (France): 100 g → 85 g (2022); Felix mixed selection in jelly cat food, 44-sachet pack (UK): 44 sachets → 40 sachets (2019).
How much smaller did Felix products get?
The cuts range from −9.1% to −15.0%, with a median of −15.0%. At an unchanged shelf price that median cut means paying 17.6% more per unit. Where the source recorded prices (2 cases), the median real rise per unit was 13.8%.
When did Felix shrink its products?
By year in our library: 2025 (1), 2022 (1), 2019 (1). The most recently reported is Felix As Good As It Looks cat food pouches, 12-pack (UK), dated 2025.
Who reported Felix shrinkflation?
These cases come from thegrocer.co.uk, greenme.it, which.co.uk, covering the UK and France. Each case page quotes and links its source.
Do you track Felix products daily?
Yes. We check the net quantity and price of 2 Felix products every day and flag any size cut on the homepage.
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- Aldi1pet food case
- Dein Bestes1pet food case
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Guides and data
- Topic guidePet food shrinkflation37documented cuts
- ShrinkRadar IndexPet Food+17.6%per unit at the shrink · official +1.9%