Are butter, cheese and yogurt getting smaller? Dairy shrinkflation

By ShrinkRadar · Updated 2026-11-05 · Every figure comes from a sourced case

Yes. Butter blocks, cheese packs and yogurt pots keep shrinking. We have 65 documented cases of butter, margarine, cheese, yogurt and other dairy products that got smaller, in Germany, the UK, the Netherlands, the US, Italy, France, Austria, Australia, Spain, South Korea and New Zealand, from 2008 to 2026, 13 of them in 2026. The median pack lost 10.0% of its contents, an 11.1% hidden price rise per unit at the same pack price. The latest: Rama margarine (Austria, 2026), 450 g → 400 g (2026, konsumentenfragen.at). The biggest: Bergader Bergbauern Käse mild-cremig, 300 g → 165 g (−45.0%). Where the source also recorded the price (48 cases), 48 of 48 cost more per unit afterwards. 38 of the 65 cases are from Germany (all from the Verbraucherzentrale Hamburg Mogelpackung list), so many of the brands and sizes below are German ones.

Dairy Facts

Are butter, cheese and yogurt getting smaller?Yes

Documented cuts65

Butter, margarine and spreads18

Cheese27

Yogurt, milk, cream and other dairy20

Brands51

Countries11

Years2008–2026

Median cut−10.0%

Hidden rise per unit at the same price (median)+11.1%

Biggest cut−45.0%

Pricier per unit (of 48 priced)48

Check any pack with the unit price calculator.

Latest documented cuts

Dairy · 2026
The Laughing Cow Creamy Light cheese wedges
6 → 5.4 oz−10.0%
United States · Source: mouseprint.org
Dairy · 2026
Gippsland Dairy Twist yogurt
720 → 700 g−2.8%
Australia · Source: theaustralian.com.au
Dairy · 2026
Rama margarine (Austria, 2026)
450 → 400 g−11.1%
Austria · Source: konsumentenfragen.at
Dairy · 2026
Perfect Italiano parmesan cheese (New Zealand)
250 → 200 g−20.0%
New Zealand · Source: watch.kepie.co.nz
Dairy · 2026
I Can't Believe It's Not Butter spread (UK)
500 → 450 g−10.0%
United Kingdom · Source: allsupers.co.uk
Dairy · 2026
Danone Skyr high protein natural yoghurt (UK)
480 → 450 g−6.2%
United Kingdom · Source: allsupers.co.uk

Biggest cuts

Dairy · 2024
Bergader Bergbauern Käse mild-cremig
300 → 165 g−45.0%
Germany · Source: vzhh.de
Dairy · 2017
Ambrosia Devon custard, 1 kg pack (UK)
1000 → 750 g−25.0%
United Kingdom · Source: which.co.uk
Dairy · 2020
Bedda in Salzlake Hirte
200 → 150 g−25.0%
Germany · Source: vzhh.de

Brand tracker: every documented cut

Brands with two or more cases, newest first. Each line is a separate report, often a different size or variety, so the numbers do not always chain.

Brand	Cases	Documented cuts	Biggest
Leerdammer	3	Leerdammer Caractère: 140 → 125 g (2022) Leerdammer Feine Scheiben zart-würzig: 110 → 100 g (2022) Leerdammer Original: 160 → 140 g (2022)	−12.5%
Philadelphia	3	Philadelphia Milka: 175 → 150 g (2025) Philadelphia Light (Italy): 200 → 190 g (2022) Philadelphia cream cheese: 16 → 15.5 oz (2016)	−14.3%
Rama	3	Rama Culinesse: 500 → 450 ml (2026) Rama margarine (Austria, 2026): 450 → 400 g (2026) Rama Der Klassiker: 500 → 400 g (2022)	−20.0%
Becel	2	Becel Original Margarine: 600 → 550 g (2026) Becel Classic: 250 → 225 g (2022)	−10.0%
Fage	2	Fage Total griechischer Joghurt 0,2% Fett: 170 → 150 g (2026) Fage Total Greek yogurt pot (Italy): 170 → 150 g (2024)	−11.8%
Grünländer	2	Grünländer Bärlauch: 130 → 120 g (2022) Grünländer mild & nussig: 150 → 140 g (2022)	−7.7%
Kerrygold	2	Kerrygold Cheddar Herzhaft: 150 → 130 g (2025) Kerrygold Salted and Unsalted butter block: 250 → 200 g (2025)	−20.0%
Lurpak	2	Lurpak Slightly Salted Butter: 225 → 180 g (2023) Lurpak block butter: 250 → 200 g (2022)	−20.0%
Milkana	2	Milkana Runddose Käse Vielfalt: 200 → 190 g (2023) Milkana Sahne: 200 → 190 g (2022)	−5.0%
Milram	2	Milram Schlagsahne: 250 → 200 g (2026) Milram Frühlingsquark: 200 → 185 g (2020)	−20.0%
Salakis	2	Salakis Natur: 200 → 180 g (2023) Salakis Tradition: 160 → 150 g (2023)	−10.0%

Butter, margarine and spreads

Newest first. “Hidden rise” is the extra you pay per gram, millilitre or ounce if the pack price stays the same.

Product	Size	Cut	Hidden rise	Price · real change per unit
Rama margarine (Austria, 2026) Rama · Austria · 2026	450 g → 400 g	−11.1%	+12.5%	—
I Can't Believe It's Not Butter spread (UK) I Can't Believe · United Kingdom · 2026	500 g → 450 g	−10.0%	+11.1%	£1.60 → £1.60 +11.1%
Rama Culinesse Rama · Germany · 2026	500 ml → 450 ml	−10.0%	+11.1%	2,19 € → 2,19 € +11.1%
Becel Original Margarine Becel · Netherlands · 2026	600 g → 550 g	−8.3%	+9.1%	€3,99 → €3,99 +9.1%
Blue Band Vloeibaar Blue Band · Netherlands · 2026	750 ml → 700 ml	−6.7%	+7.1%	€3,59 → €3,65 +8.9%
Kerrygold Salted and Unsalted butter block Kerrygold · United Kingdom · 2025	250 g → 200 g	−20.0%	+25.0%	—
Deli Reform Das Original Deli Reform · Germany · 2025	500 g → 450 g	−10.0%	+11.1%	1,99 € → 1,99 € +11.1%
Arla Kaergarden ungesalzen Arla · Germany · 2023	250 g → 200 g	−20.0%	+25.0%	1,59 € → 1,59 € +25.0%

Show all 18 cases (10 more)

Product	Size	Cut	Hidden rise	Price · real change per unit
Lurpak Slightly Salted Butter Lurpak · United Kingdom · 2023	225 g → 180 g	−20.0%	+25.0%	—
Yeo Valley Organic Salted Spreadable Yeo Valley · United Kingdom · 2023	500 g → 400 g	−20.0%	+25.0%	—
Lurpak block butter Lurpak · United Kingdom · 2022	250 g → 200 g	−20.0%	+25.0%	—
Rama Der Klassiker Rama · Germany · 2022	500 g → 400 g	−20.0%	+25.0%	2,19 € → 2,19 € +25.0%
Sanella Margarine Sanella · Germany · 2022	500 g → 400 g	−20.0%	+25.0%	2,19 € → 2,19 € +25.0%
Becel Classic Becel · Germany · 2022	250 g → 225 g	−10.0%	+11.1%	1,99 € → 1,99 € +11.1%
Lätta Original Lätta · Germany · 2022	500 g → 450 g	−10.0%	+11.1%	2,19 € → 2,19 € +11.1%
Tulipán margarine Tulipán · Spain · 2022	500 g → 450 g	−10.0%	+11.1%	—
St Hubert Omega 3 margarine St Hubert · France · 2022	240 g → 230 g	−4.2%	+4.3%	—
Country Crock 3 lb margarine tub Country Crock · United States · 2008	48 oz → 45 oz	−6.2%	+6.7%	—

Cheese

Blocks, slices, cream cheese and portions.

Product	Size	Cut	Hidden rise	Price · real change per unit
The Laughing Cow Creamy Light cheese wedges The Laughing Cow · United States · 2026	6 oz → 5.4 oz	−10.0%	+11.1%	—
Perfect Italiano parmesan cheese (New Zealand) Perfect Italiano · New Zealand · 2026	250 g → 200 g	−20.0%	+25.0%	NZ$10.49 → NZ$9.99 +19.0%
Gervais Hüttenkäse Original Gervais · Germany · 2025	400 g → 300 g	−25.0%	+33.3%	3,29 € → 2,69 € +9.0%
Philadelphia Milka Philadelphia · Germany · 2025	175 g → 150 g	−14.3%	+16.7%	1,99 € → 1,99 € +16.7%
AH Franse gruyere geraspt AH · Netherlands · 2025	150 g → 130 g	−13.3%	+15.4%	€3,99 → €3,99 +15.4%
Kerrygold Cheddar Herzhaft Kerrygold · Germany · 2025	150 g → 130 g	−13.3%	+15.4%	2,99 € → 2,99 € +15.4%
Maaslander Belegen-kaasplakken Maaslander · Netherlands · 2025	150 g → 140 g	−6.7%	+7.1%	€2,99 → €2,99 +7.1%
Bergader Bergbauern Käse mild-cremig Bergader · Germany · 2024	300 g → 165 g	−45.0%	+81.8%	3,99 € → 3,19 € +45.4%

Show all 27 cases (19 more)

Product	Size	Cut	Hidden rise	Price · real change per unit
La Vache Qui Rit smeerkaas La Vache qui rit · Netherlands · 2024	128 g → 120 g	−6.2%	+6.7%	€1,89 → €1,89 +6.7%
Seoul Milk cheddar cheese slices, 20 slices (South Korea) Seoul Milk · South Korea · 2023	400 g → 360 g	−10.0%	+11.1%	—
Gazi Ziegenkäse Gazi · Germany · 2023	180 g → 150 g	−16.7%	+20.0%	3,29 € → 3,29 € +20.0%
Lyttos Halloumi Lyttos · Germany · 2023	250 g → 225 g	−10.0%	+11.1%	2,79 € → 2,69 € +7.1%
Salakis Natur Salakis · Germany · 2023	200 g → 180 g	−10.0%	+11.1%	2,99 € → 2,99 € +11.1%
Salakis Tradition Salakis · Germany · 2023	160 g → 150 g	−6.2%	+6.7%	2,99 € → 2,99 € +6.7%
Milkana Runddose Käse Vielfalt Milkana · Germany · 2023	200 g → 190 g	−5.0%	+5.3%	2,49 € → 2,49 € +5.3%
Leerdammer Original Leerdammer · Germany · 2022	160 g → 140 g	−12.5%	+14.3%	1,99 € → 2,49 € +43.0%
Leerdammer Caractère Leerdammer · Germany · 2022	140 g → 125 g	−10.7%	+12.0%	1,99 € → 2,49 € +40.1%
Leerdammer Feine Scheiben zart-würzig Leerdammer · Germany · 2022	110 g → 100 g	−9.1%	+10.0%	1,99 € → 2,49 € +37.6%
Grünländer Bärlauch Grünländer · Germany · 2022	130 g → 120 g	−7.7%	+8.3%	1,99 € → 1,99 € +8.3%
Grünländer mild & nussig Grünländer · Germany · 2022	150 g → 140 g	−6.7%	+7.1%	1,99 € → 1,99 € +7.1%
Milkana Sahne Milkana · Germany · 2022	200 g → 190 g	−5.0%	+5.3%	1,99 € → 2,29 € +21.1%
Philadelphia Light (Italy) Philadelphia · Italy · 2022	200 g → 190 g	−5.0%	+5.3%	—
Kiri cheese portion Kiri · France · 2021	20 g → 18 g	−10.0%	+11.1%	—
Bedda in Salzlake Hirte Bedda · Germany · 2020	200 g → 150 g	−25.0%	+33.3%	2,99 € → 2,99 € +33.3%
Exquisa Scheiben aus Frischkäse Exquisa · Germany · 2020	125 g → 110 g	−12.0%	+13.6%	1,39 € → 1,39 € +13.6%
Philadelphia cream cheese Philadelphia · United States · 2016	16 oz → 15.5 oz	−3.1%	+3.2%	—
Kraft American cheese Kraft · United States · 2010	24 slices → 22 slices	−8.3%	+9.1%	—

Yogurt, milk, cream and other dairy

Product	Size	Cut	Hidden rise	Price · real change per unit
Gippsland Dairy Twist yogurt Gippsland Dairy · Australia · 2026	720 g → 700 g	−2.8%	+2.9%	A$7.50 → A$8.20 +12.5%
Danone Skyr high protein natural yoghurt (UK) Danone · United Kingdom · 2026	480 g → 450 g	−6.2%	+6.7%	£2.40 → £2.40 +6.7%
Mevgal Original Griechischer Schafmilch Joghurt Mevgal · Germany · 2026	200 g → 150 g	−25.0%	+33.3%	1,49 € → 1,49 € +33.3%
Milram Schlagsahne Milram · Germany · 2026	250 g → 200 g	−20.0%	+25.0%	1,69 € → 1,79 € +32.4%
HiPP Pre PUR Anfangsmilch HiPP · Germany · 2026	600 g → 500 g	−16.7%	+20.0%	9,95 € → 10,95 € +32.1%
Fage Total griechischer Joghurt 0,2% Fett Fage · Germany · 2026	170 g → 150 g	−11.8%	+13.3%	1,55 € → 1,49 € +8.9%
Zott Sahne Joghurt mild Amarena-Kirsche Zott · Germany · 2025	150 g → 140 g	−6.7%	+7.1%	0,89 € → 0,89 € +7.1%
Fage Total Greek yogurt pot (Italy) Fage · Italy · 2024	170 g → 150 g	−11.8%	+13.3%	—

Show all 20 cases (12 more)

Product	Size	Cut	Hidden rise	Price · real change per unit
Yomo Delta Greek yogurt pot (Italy) Yomo · Italy · 2024	170 g → 150 g	−11.8%	+13.3%	—
Greco Original griechischer Joghurt aus pasteurisierter Schafmilch Greco · Germany · 2023	200 g → 150 g	−25.0%	+33.3%	1,39 € → 1,39 € +33.3%
Alpro Natur Alpro · Germany · 2023	500 g → 400 g	−20.0%	+25.0%	1,99 € → 1,99 € +25.0%
Andros Natur Andros · Germany · 2023	400 g → 350 g	−12.5%	+14.3%	1,99 € → 1,99 € +14.3%
Der große Bauer Joghurt Der große Bauer · Germany · 2023	250 g → 225 g	−10.0%	+11.1%	0,99 € → 0,99 € +11.1%
Sahnekefir mild auf Pfirsich-Maracuja Sahnekefir · Germany · 2022	200 g → 150 g	−25.0%	+33.3%	1,09 € → 0,89 € +8.9%
Lughurt Heidelbeer-Cassis Lughurt · Germany · 2022	500 g → 400 g	−20.0%	+25.0%	1,99 € → 1,99 € +25.0%
Chobani Flips yogurt Chobani · United States · 2022	5.3 oz → 4.5 oz	−15.1%	+17.8%	—
Apostels Zaziki Apostels · Germany · 2022	220 g → 200 g	−9.1%	+10.0%	1,29 € → 1,29 € +10.0%
Brunch Natur Brunch · Germany · 2022	200 g → 185 g	−7.5%	+8.1%	1,79 € → 1,79 € +8.1%
Milram Frühlingsquark Milram · Germany · 2020	200 g → 185 g	−7.5%	+8.1%	0,99 € → 0,99 € +8.1%
Ambrosia Devon custard, 1 kg pack (UK) Ambrosia · United Kingdom · 2017	1000 g → 750 g	−25.0%	+33.3%	£1.85 → £1.85 +33.3%

By country

Country	Cases	Median cut
Germany	38	−11.9%
United Kingdom	7	−20.0%
Netherlands	5	−6.7%
United States	5	−8.3%
Italy	3	−11.8%
France	2	−7.1%
Austria	1	−11.1%
Australia	1	−2.8%
Spain	1	−10.0%
South Korea	1	−10.0%
New Zealand	1	−20.0%

By year

Documented cases by the year the source dates the change. This counts what was reported, not every pack that shrank, so a busy year can simply mean more coverage.

12008

02009

12010

02011

02012

02013

02014

02015

12016

12017

02018

02019

32020

12021

192022

132023

42024

82025

132026

Hatched bar: 2026 so far (partial year).

Year	Cases	Median cut	Biggest cut that year
2026 (so far)	13	−10.0%	Mevgal Original Griechischer Schafmilch Joghurt 200 → 150 g (−25.0%)
2025	8	−13.3%	Gervais Hüttenkäse Original 400 → 300 g (−25.0%)
2024	4	−11.8%	Bergader Bergbauern Käse mild-cremig 300 → 165 g (−45.0%)
2023	13	−12.5%	Greco Original griechischer Joghurt aus pasteurisierter Schafmilch 200 → 150 g (−25.0%)
2022	19	−10.0%	Sahnekefir mild auf Pfirsich-Maracuja 200 → 150 g (−25.0%)
2021	1	−10.0%	Kiri cheese portion 20 → 18 g (−10.0%)
2020	3	−12.0%	Bedda in Salzlake Hirte 200 → 150 g (−25.0%)
2017	1	−25.0%	Ambrosia Devon custard, 1 kg pack (UK) 1000 → 750 g (−25.0%)
2016	1	−3.1%	Philadelphia cream cheese 16 → 15.5 oz (−3.1%)
2010	1	−8.3%	Kraft American cheese 24 → 22 slices (−8.3%)
2008	1	−6.2%	Country Crock 3 lb margarine tub 48 → 45 oz (−6.2%)

How to compare butter, cheese and yogurt

Price per 100 g or per kg. Butter, cheese and yogurt come in many pack sizes; the unit price is the only fair comparison.
Butter blocks: Lurpak block butter 250 g → 200 g (United Kingdom, 2022); Arla Kaergarden ungesalzen 250 g → 200 g (Germany, 2023); Kerrygold Salted and Unsalted butter block 250 g → 200 g (United Kingdom, 2025).
Margarine tubs: Yeo Valley Organic Salted Spreadable 500 g → 400 g (United Kingdom, 2023); Rama Der Klassiker 500 g → 400 g (Germany, 2022); Sanella Margarine 500 g → 400 g (Germany, 2022).
Sliced cheese: Seoul Milk cheddar cheese slices, 20 slices (South Korea) 400 g → 360 g (South Korea, 2023); Kraft American cheese 24 slices → 22 slices (United States, 2010); Leerdammer Feine Scheiben zart-würzig 110 g → 100 g (Germany, 2022); check the grams or the slice count.
Look it up: search a brand, or use the barcode lookup.

More: all dairy cases · ice cream shrinkflation · meat & fish · ready meals · cereal shrinkflation · coffee shrinkflation · Germany list · UK tracker · Netherlands · US tracker · Thanksgiving & holiday meal.

ShrinkRadar Index for dairy: +11.1% per unit vs +4.8% official inflation (median of the same 47 priced cases since 2018)

Brand records

FAQ

Are butter, cheese and yogurt getting smaller?

Yes. Butter blocks, cheese packs and yogurt pots keep shrinking. ShrinkRadar has 65 documented cases of butter, margarine, cheese, yogurt and other dairy products sold in smaller packs or with fewer items, in Germany, the UK, the Netherlands, the US, Italy, France, Austria, Australia, Spain, South Korea and New Zealand, from 2008 to 2026 (13 of them in 2026). The median cut is 10.0%, which is an 11.1% higher price per unit if the pack price stayed the same. The most recent: Rama margarine (Austria, 2026) 450 g → 400 g (2026); I Can't Believe It's Not Butter spread (UK) 500 g → 450 g (2026); Rama Culinesse 500 ml → 450 ml (2026); Becel Original Margarine 600 g → 550 g (2026).

Which dairy product shrank the most?

Bergader Bergbauern Käse mild-cremig: 300 g → 165 g (−45.0%, 2024, source: vzhh.de). Others with big cuts: Mevgal Original Griechischer Schafmilch Joghurt 200 g → 150 g; Gervais Hüttenkäse Original 400 g → 300 g; Greco Original griechischer Joghurt aus pasteurisierter Schafmilch 200 g → 150 g.

Has Leerdammer shrunk its packs?

Yes. 3 documented cuts, newest first: Leerdammer Caractère 140 g → 125 g (2022); Leerdammer Feine Scheiben zart-würzig 110 g → 100 g (2022); Leerdammer Original 160 g → 140 g (2022).

Has Philadelphia shrunk its packs?

Yes. 3 documented cuts, newest first: Philadelphia Milka 175 g → 150 g (2025); Philadelphia Light (Italy) 200 g → 190 g (2022); Philadelphia cream cheese 16 oz → 15.5 oz (2016).

Has Rama shrunk its packs?

Yes. 3 documented cuts, newest first: Rama Culinesse 500 ml → 450 ml (2026); Rama margarine (Austria, 2026) 450 g → 400 g (2026); Rama Der Klassiker 500 g → 400 g (2022).

Did the price per unit go up?

Where the source recorded the price before and after (48 cases), 48 cost more per unit afterwards.

Is butter getting smaller?

Yes. 4 butter cases: Lurpak block butter 250 g → 200 g (United Kingdom, 2022); Arla Kaergarden ungesalzen 250 g → 200 g (Germany, 2023); Lurpak Slightly Salted Butter 225 g → 180 g (United Kingdom, 2023); Kerrygold Salted and Unsalted butter block 250 g → 200 g (United Kingdom, 2025). A 250 g block cut to 200 g is a fifth less butter.

Is margarine getting smaller too?

Yes. 14 margarine and spread cases, the biggest: Rama Der Klassiker 500 g → 400 g (Germany, 2022); Sanella Margarine 500 g → 400 g (Germany, 2022); Yeo Valley Organic Salted Spreadable 500 g → 400 g (United Kingdom, 2023); Rama margarine (Austria, 2026) 450 g → 400 g (Austria, 2026).

Are yogurt pots getting smaller?

Yes. 12 yogurt, skyr and kefir cases, the biggest: Greco Original griechischer Joghurt aus pasteurisierter Schafmilch 200 g → 150 g (Germany, 2023); Mevgal Original Griechischer Schafmilch Joghurt 200 g → 150 g (Germany, 2026); Sahnekefir mild auf Pfirsich-Maracuja 200 g → 150 g (Germany, 2022); Lughurt Heidelbeer-Cassis 500 g → 400 g (Germany, 2022).

How do I compare dairy prices fairly?

Use the price per 100 g or per kg (per ounce in the US), and for sliced cheese the grams or the slice count. The unit price calculator compares packs by weight, volume or count.

Where does this data come from?

From mouseprint.org, theaustralian.com.au, konsumentenfragen.at, watch.kepie.co.nz, allsupers.co.uk, vzhh.de, consumentenbond.nl, thegrocer.co.uk. Each case page quotes or links its source, and we list a cut only when the source gives both the old and the new size or count. We do not estimate.