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Known cases / Dairy / Lurpak

Did Lurpak block butter shrink?

250 → 200 g −20.0%
Size Facts
Did it shrink?Yes
Before250 g
After
200 g
Cut−20.0%
Hidden unit-price rise at same price+25.0%
When2022
CountryUnited Kingdom
Evidenceconsumer-group / news investigation
Confidencehigh

Source: https://www.which.co.uk/news/article/shrinkflation-on-the-rise-which-reveals-the-items-that-have-shrunk-in-size-but-not- (which.co.uk). Source fetched 2026-10-14. Check the math in the calculator.

What the source says

“and learned of numerous popular branded products that have shrunk in pack size in recent months, including: Lurpak's salted, unsalted and lighter butter; down from 250g to 200g (20% smaller) Whiskas cat food pouches: down from 100g to 85g (15% smaller) Penguin and Club biscuit multipacks: down f”

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