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Known cases / Dairy / Kerrygold

Did Kerrygold Salted and Unsalted butter block shrink?

250 → 200 g −20.0%
Size Facts
Did it shrink?Yes
Before250 g
After
200 g
Cut−20.0%
Hidden unit-price rise at same price+25.0%
When2025
CountryUnited Kingdom
Evidencetrade press (manufacturer statement, Assosia price data)
Confidencehigh

Source: The Grocer — Kerrygold slashes butter block size by 20% to 200g (7 Oct 2025) (thegrocer.co.uk). Source fetched 2026-10-19. Phased in from September 2025. Ornua cited 'sustained cost pressure in the dairy sector'. Tesco, Ocado and Sainsbury's cut the price in line; Asda and Waitrose kept the pack price, a rise of over 25% per gram. Check the math in the calculator.

What the source says

“0 No comments The Irish dairy brand has phased in a smaller pack size across the major retailers since the start of September Ornua has changed the size of its Kerrygold Salted and Unsalted Butter blocks in the UK from 250g to 200g, The Grocer can reveal. The Irish dairy brand has phased in a smaller pack size across the major retailers since the st”

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