Netherlands shrinkflation tracker (krimpflatie)
Get an email when shrinkflation in Netherlands changes: new documented cases. Plus, $5/month or $48/year.
By ShrinkRadar · Updated 2026-11-05 · Every case links its source
Is shrinkflation still happening in the Netherlands? Yes. We have 73 documented cases of Dutch products that got smaller (2024–2026), 32 dated 2026. The latest: AH verse pizza Amerikaans spicy salami, 485 g → 450 g (2026). The median pack lost 11.8%, a 13.3% hidden price rise per unit at the same price; the biggest cut was Nesquik (−40.0%). Where the source recorded the price before and after (73 cases), 73 cost more per unit. The Dutch word is krimpflatie.
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LatestNewly addedFull listPer-unit risesBrandsCategoriesBy yearSupermarketsSourcesFAQ
Latest Dutch shrinkflation cases
Newest first, by the date the source gives.
| Product | Size | Cut |
|---|---|---|
| AH verse pizza Amerikaans spicy salami AH · 2026 · prijsprofeet.nl | 485 g → 450 g | −7.2% |
| AH verse pizza Amerikaans cheese onion AH · 2026 · prijsprofeet.nl | 490 g → 460 g | −6.1% |
| Smyle Whitening Pro tandpastatabletten navul (toothpaste tablets refill) Smyle · 2026 · prijsprofeet.nl | 65 tablets → 63 tablets | −3.1% |
| Biobim haverpapje 6+ mnd (oat baby cereal) Biobim · 2026 · prijsprofeet.nl | 200 g → 150 g | −25.0% |
| Jumbo Italiaanse lasagne verspakket 4 personen Jumbo · 2026 · prijsprofeet.nl | 1170 g → 1120 g | −4.3% |
| Holie's granola mixed berries Holie's · 2026 · prijsprofeet.nl | 350 g → 320 g | −8.6% |
| AH verse pizza salami pesto AH · 2026 · prijsprofeet.nl | 541 g → 433 g | −20.0% |
| Huggies Extra Care Sensitive billendoekjes (baby wipes) Huggies · 2026 · prijsprofeet.nl | 56 wipes → 48 wipes | −14.3% |
| Pampers Baby-Dry Pants maat 5 Pampers · 2026 · prijsprofeet.nl | 24 pants → 23 pants | −4.2% |
| AH verse pizza bianca AH · 2026 · prijsprofeet.nl | 418 g → 408 g | −2.4% |
| Finish Quantum vaatwastabletten (2026) Finish · 2026 · prijsprofeet.nl | 32 tablets → 31 tablets | −3.1% |
| AH ube witte choco cookie AH · 2026 · prijsprofeet.nl | 100 g → 95 g | −5.0% |
Newly added to the Dutch list
17 cases joined the list on 2026-10-19 and 2026-10-18, the 12 biggest cuts shown (the date it was added here, not the date of the change). All additions: latest additions.
| Product | Size | Cut |
|---|---|---|
| Biobim haverpapje 6+ mnd (oat baby cereal) Biobim · 2026 · prijsprofeet.nl | 200 g → 150 g | −25.0% |
| AH verse pizza salami pesto AH · 2026 · prijsprofeet.nl | 541 g → 433 g | −20.0% |
| Huggies Extra Care Sensitive billendoekjes (baby wipes) Huggies · 2026 · prijsprofeet.nl | 56 wipes → 48 wipes | −14.3% |
| Holie's granola mixed berries Holie's · 2026 · prijsprofeet.nl | 350 g → 320 g | −8.6% |
| AH verse pizza Amerikaans spicy salami AH · 2026 · prijsprofeet.nl | 485 g → 450 g | −7.2% |
| AH verse pizza Amerikaans cheese onion AH · 2026 · prijsprofeet.nl | 490 g → 460 g | −6.1% |
| AH ube witte choco cookie AH · 2026 · prijsprofeet.nl | 100 g → 95 g | −5.0% |
| AH crème brûlée flap AH · 2026 · prijsprofeet.nl | 110 g → 105 g | −4.5% |
| Jumbo Italiaanse lasagne verspakket 4 personen Jumbo · 2026 · prijsprofeet.nl | 1170 g → 1120 g | −4.3% |
| Pampers Baby-Dry Pants maat 5 Pampers · 2026 · prijsprofeet.nl | 24 pants → 23 pants | −4.2% |
| Finish Quantum vaatwastabletten (2026) Finish · 2026 · prijsprofeet.nl | 32 tablets → 31 tablets | −3.1% |
| Smyle Whitening Pro tandpastatabletten navul (toothpaste tablets refill) Smyle · 2026 · prijsprofeet.nl | 65 tablets → 63 tablets | −3.1% |
Topic guides with Dutch cases: Diaper shrinkflation (3) · Coffee shrinkflation (3) · Chocolate shrinkflation (8) · Chips and crisps shrinkflation (5) · Cereal shrinkflation (3) · Laundry detergent shrinkflation (11) · Shampoo, soap & toothpaste shrinkflation (7) · Cookie shrinkflation (6) · Dairy shrinkflation (5) · Ready meal shrinkflation (10) · Drinks shrinkflation (3) · Frozen food shrinkflation (3) · Cleaning products shrinkflation (5).
Full Dutch shrinkflation list (73)
Filter by year, category, confidence or name, and sort by any column. “Hidden rise” is the extra you pay per unit if the shelf price stays the same; “Real per unit” combines the size cut with the shelf prices the source recorded (— where it recorded none). The filters are saved in the address bar, so you can share a filtered list.
73 of 73 cases shown
Reset the filters to see the full list.
| AH verse pizza Amerikaans spicy salami AH · Pasta, Rice & Meals · Albert Heijn · medium confidence485 → 450 g | −7.2% | +7.8% |
| AH verse pizza Amerikaans cheese onion AH · Pasta, Rice & Meals · Albert Heijn · medium confidence490 → 460 g | −6.1% | +6.5% |
| Smyle Whitening Pro tandpastatabletten navul (toothpaste tablets refill) Smyle · Oral Care · Albert Heijn · medium confidence65 → 63 tablets | −3.1% | +3.2% |
| Biobim haverpapje 6+ mnd (oat baby cereal) Biobim · Baby · Ekoplaza · medium confidence200 → 150 g | −25.0% | +33.3% |
| Jumbo Italiaanse lasagne verspakket 4 personen Jumbo · Pasta, Rice & Meals · Jumbo · medium confidence1170 → 1120 g | −4.3% | +4.5% |
| Holie's granola mixed berries Holie's · Breakfast Cereals · Albert Heijn · medium confidence350 → 320 g | −8.6% | +9.4% |
| AH verse pizza salami pesto AH · Pasta, Rice & Meals · Albert Heijn · medium confidence541 → 433 g | −20.0% | +24.9% |
| Huggies Extra Care Sensitive billendoekjes (baby wipes) Huggies · Diapers & Wipes · Albert Heijn · medium confidence56 → 48 wipes | −14.3% | +18.2% |
| Pampers Baby-Dry Pants maat 5 Pampers · Diapers & Wipes · Albert Heijn · medium confidence24 → 23 pants | −4.2% | +7.7% |
| AH verse pizza bianca AH · Pasta, Rice & Meals · Albert Heijn · medium confidence418 → 408 g | −2.4% | +2.5% |
| Finish Quantum vaatwastabletten (2026) Finish · Dish & Cleaning · Albert Heijn · medium confidence32 → 31 tablets | −3.1% | +3.2% |
| AH ube witte choco cookie AH · Cookies & Crackers · Albert Heijn · medium confidence100 → 95 g | −5.0% | +5.3% |
| AH crème brûlée flap AH · Bread & Bakery · Albert Heijn · medium confidence110 → 105 g | −4.5% | +4.8% |
| Bertolli pastasaus tradizionale Bertolli · Pasta, Rice & Meals · Albert Heijn · medium confidence690 → 670 g | −2.9% | +5.9% |
| Dettol Original Allesreiniger Dettol · Dish & Cleaning1500 → 1000 ml | −33.3% | +7.4% |
| Peijnenburg Gemberkoek Peijnenburg · Cookies & Crackers465 → 348 g | −25.2% | +13.8% |
| Jumbo Macadamiamix Gezouten Jumbo · Chips & Snacks130 → 100 g | −23.1% | +7.2% |
| Johma Rundvleessalade Johma · Pasta, Rice & Meals500 → 400 g | −20.0% | +25.0% |
| Andrélon Intense Repair Conditioner Andrélon · Soap, Shampoo & Body Wash250 → 200 ml | −20.0% | +21.0% |
| Covelt Dixap Appel Covelt · Juice & Drinks500 → 400 ml | −20.0% | +16.9% |
| Enkhuizer Jodekoek Original Enkhuizer · Cookies & Crackers372 → 298 g | −19.9% | +15.2% |
| Verkade Extra Puur Chocoladereep Verkade · Chocolate & Candy111 → 90 g | −18.9% | +9.4% |
| Milky Way Milky Way · Chocolate & Candy6 → 5 bars | −16.7% | +20.0% |
| Head & Shoulders 2 in 1 Menthol Fresh Shampoo Head & Shoulders · Soap, Shampoo & Body Wash300 → 250 ml | −16.7% | +13.8% |
| Zonnatura Teff meergranenontbijt Zonnatura · Breakfast Cereals300 → 250 g | −16.7% | +13.7% |
| Andrélon Intense Repair Shampoo Andrélon · Soap, Shampoo & Body Wash300 → 250 ml | −16.7% | +13.0% |
| Snickers IJs Snickers · Chocolate & Candy6 → 5 bars | −16.7% | +5.6% |
| M&M's Peanut M&M's · Chocolate & Candy400 → 363 g | −9.3% | +10.2% |
| Seepje Wasmiddel Universeel Seepje · Laundry23 → 21 loads | −8.7% | +9.5% |
| Becel Original Margarine Becel · Dairy600 → 550 g | −8.3% | +9.1% |
| Blue Band Vloeibaar Blue Band · Dairy750 → 700 ml | −6.7% | +8.9% |
| Danerolles Chocolate Croissants Danerolles · Frozen Foods275 → 265 g | −3.6% | +3.8% |
| Nesquik Nesquik · Coffee & Tea500 → 300 g | −40.0% | +47.0% |
| Ambi Pur luchtverfrisser Ambi Pur · Household300 → 185 ml | −38.3% | +65.9% |
| Knorr Veggie Wraps Knorr · Pasta, Rice & Meals370 → 240 g | −35.1% | +37.2% |
| Dreft-wasmiddel Dreft · Laundry1200 → 945 ml | −21.3% | +27.0% |
| Eat Natural Fruit & Nut-repen Eat Natural · Chips & Snacks150 → 120 g | −20.0% | +25.0% |
| Johnny Cashew Honing Zeezout Johnny Cashew · Chips & Snacks125 → 100 g | −20.0% | +13.6% |
| AH Steenoven pizza piccante AH · Pasta, Rice & Meals447 → 372 g | −16.8% | +13.8% |
| Ariel-wasmiddelcapsules Ariel · Laundry12 → 10 capsules | −16.7% | +20.0% |
| Jumbo Chocs Almond-ijsjes (6-pack, per item) Jumbo · Ice Cream120 → 100 ml | −16.7% | +20.0% |
| Dolce Gusto Lungo-koffiecups Nescafé Dolce Gusto · Coffee & Tea104 → 90 g | −13.5% | +15.6% |
| AH Franse gruyere geraspt AH · Dairy150 → 130 g | −13.3% | +15.4% |
| Honig Mexicaanse Wraps Honig · Bread & Bakery305 → 265 g | −13.1% | +25.3% |
| Dove Deeply Nourishing Douchegel Dove · Soap, Shampoo & Body Wash250 → 225 ml | −10.0% | +17.5% |
| Mentos Pepermuntballen Mentos · Chocolate & Candy242 → 220 g | −9.1% | +10.0% |
| Hertog IJssalon Drie Chocolades Hertog · Ice Cream900 → 825 ml | −8.3% | +9.1% |
| Lay's Max-chips Lay's · Chips & Snacks300 → 275 g | −8.3% | +5.3% |
| Maaslander Belegen-kaasplakken Maaslander · Dairy150 → 140 g | −6.7% | +7.1% |
| Lipton Russian Earl Grey Lipton · Coffee & Tea34 → 32 g | −5.9% | +6.2% |
| Danerolles Pains au Chocolat Danerolles · Frozen Foods290 → 275 g | −5.2% | +5.5% |
| AH Beschuit naturel AH · Cookies & Crackers130 → 125 g | −3.8% | +4.0% |
| Lenor Wasverzachter Zeebries Lenor · Laundry41 → 40 loads | −2.4% | +8.7% |
| Jumbo diepvriescroissants Jumbo · Frozen Foods370 → 240 g | −35.1% | +54.2% |
| Peijnenburg ontbijtkoek volkoren gesneden Peijnenburg · Cookies & Crackers485 → 345 g | −28.9% | +40.6% |
| La Trappe tripel La Trappe · Tobacco & Alcohol1800 → 1320 ml | −26.7% | +36.4% |
| Aldi Thee biscuits Aldi · Cookies & Crackers370 → 300 g | −18.9% | +23.3% |
| Van Melle toffees Van Melle · Chocolate & Candy275 → 225 g | −18.2% | +17.1% |
| Andrélon conditioner Andrélon · Soap, Shampoo & Body Wash300 → 250 ml | −16.7% | +20.0% |
| Sun All-in-one vaatwastabletten Sun · Dish & Cleaning25 → 21 pieces | −16.0% | +12.3% |
| Jumbo Ananas stukjes Jumbo · Pasta, Rice & Meals200 → 175 g | −12.5% | +14.3% |
| Nestlé L'Atelier hazelnoot & rozijn Nestlé · Breakfast Cereals170 → 150 g | −11.8% | +13.3% |
| Sportlife kauwgum Sportlife · Chocolate & Candy114 → 102 g | −10.5% | +11.8% |
| Robijn wascapsules color Robijn · Laundry29 → 26 capsules | −10.3% | +11.5% |
| Vision zonnebrandmiddel Vision · Personal Care200 → 180 g | −10.0% | +28.2% |
| Klene Puur drop Klene · Chocolate & Candy200 → 180 g | −10.0% | +11.1% |
| Pampers Baby-Dry maat 5 Pampers · Diapers & Wipes23 → 21 diapers | −8.7% | +9.5% |
| Corona Extra bier (6-pack, per item) Corona · Tobacco & Alcohol355 → 330 ml | −7.0% | +7.6% |
| AH Multimix nootjes AH · Chips & Snacks150 → 140 g | −6.7% | +7.1% |
| La Vache Qui Rit smeerkaas La Vache qui rit · Dairy128 → 120 g | −6.2% | +6.7% |
| Finish Quantum All-in-one vaatwastabletten Finish · Dish & Cleaning35 → 33 tablets | −5.7% | +6.1% |
| Ariel waspoeder Ariel · Laundry18 → 17 loads | −5.6% | +5.9% |
| Vanish Oxi action Vanish · Laundry550 → 530 g | −3.6% | +12.8% |
Biggest per-unit price rises in the Netherlands
From the shelf prices the source recorded before and after, so these are the per-unit rises at the shelf prices the source saw, per gram, millilitre or item. 73 of 73 priced cases went up.
| Product | Size | Cut | Price · per unit · real change |
|---|---|---|---|
| Ambi Pur luchtverfrisser Ambi Pur · 2025 · consumentenbond.nl | 300 ml → 185 ml | −38.3% | €4,39 → €4,49 €1.46 → €2.43 per 100 ml +65.9% |
| Jumbo diepvriescroissants Jumbo · 2024 · consumentenbond.nl | 370 g → 240 g | −35.1% | €1,60 → €1,60 €0.43 → €0.67 per 100 g +54.2% |
| Nesquik Nesquik · 2025 · consumentenbond.nl | 500 g → 300 g | −40.0% | €3,39 → €2,99 €0.68 → €1.00 per 100 g +47.0% |
| Peijnenburg ontbijtkoek volkoren gesneden Peijnenburg · 2024 · consumentenbond.nl | 485 g → 345 g | −28.9% | €2,49 → €2,49 €0.51 → €0.72 per 100 g +40.6% |
| Knorr Veggie Wraps Knorr · 2025 · consumentenbond.nl | 370 g → 240 g | −35.1% | €3,09 → €2,75 €0.84 → €1.15 per 100 g +37.2% |
| La Trappe tripel La Trappe · 2024 · consumentenbond.nl | 1800 ml → 1320 ml | −26.7% | €8,29 → €8,29 €0.46 → €0.63 per 100 ml +36.4% |
| Biobim haverpapje 6+ mnd (oat baby cereal) Biobim · 2026 · prijsprofeet.nl | 200 g → 150 g | −25.0% | €3.19 → €3.19 €1.60 → €2.13 per 100 g +33.3% |
| Vision zonnebrandmiddel Vision · 2024 · consumentenbond.nl | 200 g → 180 g | −10.0% | €25,99 → €29,99 €13.00 → €16.66 per 100 g +28.2% |
| Dreft-wasmiddel Dreft · 2025 · consumentenbond.nl | 1200 ml → 945 ml | −21.3% | €9,99 → €9,99 €0.83 → €1.06 per 100 ml +27.0% |
| Honig Mexicaanse Wraps Honig · 2025 · consumentenbond.nl | 305 g → 265 g | −13.1% | €3,39 → €3,69 €1.11 → €1.39 per 100 g +25.3% |
| Eat Natural Fruit & Nut-repen Eat Natural · 2025 · consumentenbond.nl | 150 g → 120 g | −20.0% | €3,19 → €3,19 €2.13 → €2.66 per 100 g +25.0% |
| Johma Rundvleessalade Johma · 2026 · consumentenbond.nl | 500 g → 400 g | −20.0% | €2,99 → €2,99 €0.60 → €0.75 per 100 g +25.0% |
| AH verse pizza salami pesto AH · 2026 · prijsprofeet.nl | 541 g → 433 g | −20.0% | €6.89 → €6.89 €1.27 → €1.59 per 100 g +24.9% |
| Aldi Thee biscuits Aldi · 2024 · consumentenbond.nl | 370 g → 300 g | −18.9% | €0,68 → €0,68 €0.18 → €0.23 per 100 g +23.3% |
| Andrélon Intense Repair Conditioner Andrélon · 2026 · consumentenbond.nl | 250 ml → 200 ml | −20.0% | €6,19 → €5,99 €2.48 → €3.00 per 100 ml +21.0% |
Biggest size cuts in the Netherlands
| Product | Size | Cut |
|---|---|---|
| Nesquik Nesquik · 2025 · consumentenbond.nl | 500 g → 300 g | −40.0% |
| Ambi Pur luchtverfrisser Ambi Pur · 2025 · consumentenbond.nl | 300 ml → 185 ml | −38.3% |
| Jumbo diepvriescroissants Jumbo · 2024 · consumentenbond.nl | 370 g → 240 g | −35.1% |
| Knorr Veggie Wraps Knorr · 2025 · consumentenbond.nl | 370 g → 240 g | −35.1% |
| Dettol Original Allesreiniger Dettol · 2026 · consumentenbond.nl | 1500 ml → 1000 ml | −33.3% |
| Peijnenburg ontbijtkoek volkoren gesneden Peijnenburg · 2024 · consumentenbond.nl | 485 g → 345 g | −28.9% |
| La Trappe tripel La Trappe · 2024 · consumentenbond.nl | 1800 ml → 1320 ml | −26.7% |
| Peijnenburg Gemberkoek Peijnenburg · 2026 · consumentenbond.nl | 465 g → 348 g | −25.2% |
| Biobim haverpapje 6+ mnd (oat baby cereal) Biobim · 2026 · prijsprofeet.nl | 200 g → 150 g | −25.0% |
| Jumbo Macadamiamix Gezouten Jumbo · 2026 · consumentenbond.nl | 130 g → 100 g | −23.1% |
Dutch brands caught more than once
Brands with two or more documented cases in the Netherlands. Big brands get more coverage, so this is “caught most often”, not a rate.
| Brand | Cases | Median cut |
|---|---|---|
| AH | 10 | −6.4% |
| Jumbo | 5 | −16.7% |
| Andrélon | 3 | −16.7% |
| Ariel | 2 | −11.1% |
| Danerolles | 2 | −4.4% |
| Finish | 2 | −4.4% |
| Pampers | 2 | −6.4% |
| Peijnenburg | 2 | −27.0% |
By category
| Category | Cases | Median cut |
|---|---|---|
| Pasta, Rice & Meals | 10 | −9.9% |
| Chocolate & Candy | 8 | −13.6% |
| Laundry | 7 | −8.7% |
| Cookies & Crackers | 6 | −19.4% |
| Chips & Snacks | 5 | −20.0% |
| Dairy | 5 | −6.7% |
| Soap, Shampoo & Body Wash | 5 | −16.7% |
| Dish & Cleaning | 4 | −10.9% |
| Breakfast Cereals | 3 | −11.8% |
| Coffee & Tea | 3 | −13.5% |
| Diapers & Wipes | 3 | −8.7% |
| Frozen Foods | 3 | −5.2% |
| Bread & Bakery | 2 | −8.8% |
| Ice Cream | 2 | −12.5% |
| Tobacco & Alcohol | 2 | −16.9% |
By year
The year the source dates the change. Each year opens the full list filtered to that year.
Supermarkets
Where the source recorded where the pack was sold (14 of 73 cases). This shows where reporters and price trackers looked, not which supermarket shrinks most: a branded pack usually changes size at every shop that sells it.
| Supermarket | Cases mentioning it |
|---|---|
| Albert Heijn | 12 |
| Ekoplaza | 1 |
| Jumbo | 1 |
Own-label packs, which the retailer controls: Albert Heijn 10, Jumbo 5, Aldi 1. Store brands: Aldi · Albert Heijn · Jumbo (all store brands).
Sources
Every case comes from a published source that we fetched and checked. Most cited for the Netherlands: consumentenbond.nl (59), prijsprofeet.nl (14). Confidence: 59 cases are high confidence (the source documents both sizes directly) and 14 are medium (evidence: independent supermarket price tracker). Each case page says what the evidence is.
More on the Netherlands: the Netherlands summary page. Other trackers: UK · US · Germany · Australia · Austria · Japan · South Korea · France · Italy · Israel · Hungary. All countries: countries · all 1366 cases · ShrinkRadar Index · worst offenders · open data. Spotted a smaller pack? Submit a sighting.
FAQ
Is shrinkflation still happening in the Netherlands in 2026?
Yes. We have 32 documented Dutch cases dated 2026 so far. The most recent: AH verse pizza Amerikaans spicy salami 485 g → 450 g (2026); AH verse pizza Amerikaans cheese onion 490 g → 460 g (2026); Smyle Whitening Pro tandpastatabletten navul (toothpaste tablets refill) 65 tablets → 63 tablets (2026).
How many shrinkflation cases are there in the Netherlands?
ShrinkRadar lists 73 documented, sourced cases in the Netherlands from 2024 to 2026, covering 53 brands and 20 categories. It is a record of reported cases, not a count of every pack that shrank.
What is the biggest shrinkflation case in the Netherlands?
Nesquik: 500 g → 300 g (−40.0%, 2025, source: consumentenbond.nl). The biggest real rise in price per unit, using the shelf prices the source recorded: Ambi Pur luchtverfrisser, €4,39 → €4,49 for 300 ml → 185 ml, +65.9% per unit.
Which brands have shrunk the most in the Netherlands?
Most documented cases in our library: AH (10), Jumbo (5), Andrélon (3), Ariel (2), Danerolles (2), Finish (2), Pampers (2), Peijnenburg (2). Big brands get more press coverage, so read this as “caught most often”, not a rate.
Which supermarkets sell the shrunken packs?
Where the source recorded where the pack was sold (14 of 73 cases), the most mentioned are Albert Heijn (12), Ekoplaza (1), Jumbo (1). That reflects where reporters and trackers looked. Branded packs usually change size at every shop that sells them, while own-label packs belong to the retailer: Albert Heijn (10), Jumbo (5), Aldi (1).
How much smaller do packs get in the Netherlands?
The median documented cut is 11.8%, which is a 13.3% hidden price rise per unit if the shelf price stays the same. Where the source recorded the price before and after (73 cases), 73 got more expensive per unit.
Where does the Dutch data come from?
From consumentenbond.nl, prijsprofeet.nl. Each case page links and quotes its source. 59 cases are high confidence and 14 medium confidence (evidence: independent supermarket price tracker; the case page says which).