Known cases / Pasta, Rice & Meals / AH
Did AH Steenoven pizza piccante shrink?
447 → 372 g −16.8%Size Facts
Before447 g
After
372 g
Hidden unit-price rise at same price+20.2%
When2025
CountryNetherlands
Price€3,79 → €3,59
Evidenceconsumer association investigation (manufacturer response)
Confidencehigh
Source: Consumentenbond — Krimpflatie (2025) (consumentenbond.nl). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“Prijs: van €3,79 naar €3,59 Inhoud: van 447 naar 372 gram (-17%) Prijs per 100 gram: +14% Reactie AH: 'Dit product is inderdaad in gewicht verlaagd. Ten eerste omdat we de verpakking wilden verkleinen zodat deze in de winkel beter op schap gepresenteerd kan worden. En ten tweede zodat we deze pizza”
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