Shrinkflation in Netherlands
56 documented cases, biggest cuts first.
- 🇳🇱 Coffee & Tea · 2025
Nesquik
500 → 300 g −40.0%Source: consumentenbond.nl - 🇳🇱 Household · 2025
Ambi Pur luchtverfrisser
300 → 185 ml −38.3%Source: consumentenbond.nl - 🇳🇱 Frozen Foods · 2024
Jumbo diepvriescroissants
370 → 240 g −35.1%Source: consumentenbond.nl - 🇳🇱 Baking & Spreads · 2025
Knorr Veggie Wraps
370 → 240 g −35.1%Source: consumentenbond.nl - 🇳🇱 Dish & Cleaning · 2026
Dettol Original Allesreiniger
1500 → 1000 ml −33.3%Source: consumentenbond.nl - 🇳🇱 Cookies & Crackers · 2024
Peijnenburg ontbijtkoek volkoren gesneden
485 → 345 g −28.9%Source: consumentenbond.nl - 🇳🇱 Tobacco & Alcohol · 2024
La Trappe tripel
1800 → 1320 ml −26.7%Source: consumentenbond.nl - 🇳🇱 Cookies & Crackers · 2026
Peijnenburg Gemberkoek
465 → 348 g −25.2%Source: consumentenbond.nl - 🇳🇱 Pasta, Rice & Meals · 2026
Jumbo Macadamiamix Gezouten
130 → 100 g −23.1%Source: consumentenbond.nl - 🇳🇱 Laundry · 2025
Dreft-wasmiddel
1200 → 945 ml −21.3%Source: consumentenbond.nl - 🇳🇱 Pasta, Rice & Meals · 2026
Johma Rundvleessalade
500 → 400 g −20.0%Source: consumentenbond.nl - 🇳🇱 Personal Care · 2026
Andrélon Intense Repair Conditioner
250 → 200 ml −20.0%Source: consumentenbond.nl - 🇳🇱 Juice & Drinks · 2026
Covelt Dixap Appel
500 → 400 ml −20.0%Source: consumentenbond.nl - 🇳🇱 Chips & Snacks · 2025
Eat Natural Fruit & Nut-repen
150 → 120 g −20.0%Source: consumentenbond.nl - 🇳🇱 Chips & Snacks · 2025
Johnny Cashew Honing Zeezout
125 → 100 g −20.0%Source: consumentenbond.nl - 🇳🇱 Cookies & Crackers · 2026
Enkhuizer Jodekoek Original
372 → 298 g −19.9%Source: consumentenbond.nl - 🇳🇱 Juice & Drinks · 2026
Verkade Extra Puur Chocoladereep
111 → 90 g −18.9%Source: consumentenbond.nl - 🇳🇱 Cookies & Crackers · 2024
Aldi Thee biscuits
370 → 300 g −18.9%Source: consumentenbond.nl - 🇳🇱 Chocolate & Candy · 2024
Van Melle toffees
275 → 225 g −18.2%Source: consumentenbond.nl - 🇳🇱 Pasta, Rice & Meals · 2025
AH Steenoven pizza piccante
447 → 372 g −16.8%Source: consumentenbond.nl - 🇳🇱 Chocolate & Candy · 2026
Milky Way
6 → 5 bars −16.7%Source: consumentenbond.nl - 🇳🇱 Personal Care · 2026
Head & Shoulders 2 in 1 Menthol Fresh Shampoo
300 → 250 ml −16.7%Source: consumentenbond.nl - 🇳🇱 Breakfast Cereals · 2026
Zonnatura Teff meergranenontbijt
300 → 250 g −16.7%Source: consumentenbond.nl - 🇳🇱 Personal Care · 2026
Andrélon Intense Repair Shampoo
300 → 250 ml −16.7%Source: consumentenbond.nl - 🇳🇱 Chocolate & Candy · 2026
Snickers IJs
6 → 5 bars −16.7%Source: consumentenbond.nl - 🇳🇱 Laundry · 2025
Ariel-wasmiddelcapsules
12 → 10 capsules −16.7%Source: consumentenbond.nl - 🇳🇱 Dish & Cleaning · 2024
Sun All-in-one vaatwastabletten
25 → 21 pieces −16.0%Source: consumentenbond.nl - 🇳🇱 Coffee & Tea · 2025
Dolce Gusto Lungo-koffiecups
104 → 90 g −13.5%Source: consumentenbond.nl - 🇳🇱 Dairy · 2025
AH Franse gruyere geraspt
150 → 130 g −13.3%Source: consumentenbond.nl - 🇳🇱 Baking & Spreads · 2025
Honig Mexicaanse Wraps
305 → 265 g −13.1%Source: consumentenbond.nl - 🇳🇱 Pasta, Rice & Meals · 2024
Jumbo Ananas stukjes
200 → 175 g −12.5%Source: consumentenbond.nl - 🇳🇱 Breakfast Cereals · 2024
Nestlé L'Atelier hazelnoot & rozijn
170 → 150 g −11.8%Source: consumentenbond.nl - 🇳🇱 Chocolate & Candy · 2024
Sportlife kauwgum
114 → 102 g −10.5%Source: consumentenbond.nl - 🇳🇱 Laundry · 2024
Robijn wascapsules color
29 → 26 capsules −10.3%Source: consumentenbond.nl - 🇳🇱 Breakfast Cereals · 2024
Vision zonnebrandmiddel
200 → 180 g −10.0%Source: consumentenbond.nl - 🇳🇱 Chocolate & Candy · 2024
Klene Puur drop
200 → 180 g −10.0%Source: consumentenbond.nl - 🇳🇱 Personal Care · 2025
Dove Deeply Nourishing Douchegel
250 → 225 ml −10.0%Source: consumentenbond.nl - 🇳🇱 Chocolate & Candy · 2026
M&M's Peanut
400 → 363 g −9.3%Source: consumentenbond.nl - 🇳🇱 Chocolate & Candy · 2025
Mentos Pepermuntballen
242 → 220 g −9.1%Source: consumentenbond.nl - 🇳🇱 Laundry · 2026
Seepje Wasmiddel Universeel
23 → 21 loads −8.7%Source: consumentenbond.nl - 🇳🇱 Baby · 2024
Pampers Baby-Dry maat 5
23 → 21 diapers −8.7%Source: consumentenbond.nl - 🇳🇱 Dairy · 2026
Becel Original Margarine
600 → 550 g −8.3%Source: consumentenbond.nl - 🇳🇱 Juice & Drinks · 2025
Hertog IJssalon Drie Chocolades
900 → 825 ml −8.3%Source: consumentenbond.nl - 🇳🇱 Chips & Snacks · 2025
Lay's Max-chips
300 → 275 g −8.3%Source: consumentenbond.nl - 🇳🇱 Dairy · 2026
Blue Band Vloeibaar
750 → 700 ml −6.7%Source: consumentenbond.nl - 🇳🇱 Chips & Snacks · 2024
AH Multimix nootjes
150 → 140 g −6.7%Source: consumentenbond.nl - 🇳🇱 Dairy · 2025
Maaslander Belegen-kaasplakken
150 → 140 g −6.7%Source: consumentenbond.nl - 🇳🇱 Dairy · 2024
La Vache Qui Rit smeerkaas
128 → 120 g −6.2%Source: consumentenbond.nl - 🇳🇱 Coffee & Tea · 2025
Lipton Russian Earl Grey
34 → 32 g −5.9%Source: consumentenbond.nl - 🇳🇱 Dish & Cleaning · 2024
Finish Quantum All-in-one vaatwastabletten
35 → 33 tablets −5.7%Source: consumentenbond.nl - 🇳🇱 Laundry · 2024
Ariel waspoeder
18 → 17 loads −5.6%Source: consumentenbond.nl - 🇳🇱 Juice & Drinks · 2025
Danerolles Pains au Chocolat
290 → 275 g −5.2%Source: consumentenbond.nl - 🇳🇱 Cookies & Crackers · 2025
AH Beschuit naturel
130 → 125 g −3.8%Source: consumentenbond.nl - 🇳🇱 Juice & Drinks · 2026
Danerolles Chocolate Croissants
275 → 265 g −3.6%Source: consumentenbond.nl - 🇳🇱 Laundry · 2024
Vanish Oxi action
550 → 530 g −3.6%Source: consumentenbond.nl - 🇳🇱 Laundry · 2025
Lenor Wasverzachter Zeebries
41 → 40 loads −2.4%Source: consumentenbond.nl