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Did Jumbo's Jumbo own-brand products shrink?
By ShrinkRadar · Updated 2026-10-19 · Every figure comes from a sourced case
Yes. Jumbo own-brand packs have shrunk. We have 5 documented cases from 2024–2026 in the Netherlands, from Jumbo. The median pack lost 16.7% (a 20.0% hidden price rise per unit at the same price). The biggest cut was Jumbo diepvriescroissants, 370 g → 240 g (−35.1%). Where the source recorded both shelf prices (5 cases), 5 got more expensive per unit. Jumbo is the second-biggest Dutch supermarket chain.
Check any pack with the shrinkflation calculator, or compare it with the name brand in the unit price calculator.
All 5 Jumbo own-brand cases
Newest first. “Hidden rise” is the extra you pay per unit if the shelf price stays the same. Where the source also recorded the shelf price, the last column gives the real change per unit.
| Product | Size | Cut | Price · real change per unit |
|---|---|---|---|
| Jumbo Italiaanse lasagne verspakket 4 personen Jumbo · 🇳🇱 NL · 2026 | 1170 g → 1120 g | −4.3% | €5.49 → €5.49 +4.5% |
| Jumbo Macadamiamix Gezouten Jumbo · 🇳🇱 NL · 2026 | 130 g → 100 g | −23.1% | €3,99 → €3,29 +7.2% |
| Jumbo Chocs Almond-ijsjes (6-pack, per item) Jumbo · 🇳🇱 NL · 2025 | 120 ml → 100 ml | −16.7% | €2,69 → €2,69 +20.0% |
| Jumbo diepvriescroissants Jumbo · 🇳🇱 NL · 2024 | 370 g → 240 g | −35.1% | €1,60 → €1,60 +54.2% |
| Jumbo Ananas stukjes Jumbo · 🇳🇱 NL · 2024 | 200 g → 175 g | −12.5% | €2,29 → €2,29 +14.3% |
Jumbo own labels with documented cuts
How to check a Jumbo pack
- Read the net quantity (weight, volume, sheets or count) on the label, not the size of the box.
- Use the unit price on the shelf tag to compare the store brand with the name brand next to it. Own labels are often cheaper per unit, but a shrink can close the gap.
- Compare against an old receipt or photo if you buy the same Jumbo item every week.
- Report it: submit a sighting with the old and new size.
Other store brands: Aldi · Rewe · Albert Heijn · Edeka · Walmart · dm · Costco · Lidl · Rossmann · Woolworths. All retailers: store-brand shrinkflation. By country: Netherlands. More: best-known examples · worst offenders · all 833 cases.
FAQ
Does Jumbo shrink its own-brand products?
Yes. ShrinkRadar has 5 documented cases of Jumbo own-brand packs getting smaller (2024–2026). The biggest: Jumbo diepvriescroissants, 370 g → 240 g (−35.1%).
Which Jumbo products got smaller?
Most recently reported: Jumbo Italiaanse lasagne verspakket 4 personen: 1170 g → 1120 g (2026); Jumbo Macadamiamix Gezouten: 130 g → 100 g (2026); Jumbo Chocs Almond-ijsjes (6-pack, per item): 120 ml → 100 ml (2025); Jumbo diepvriescroissants: 370 g → 240 g (2024); Jumbo Ananas stukjes: 200 g → 175 g (2024).
How much smaller did Jumbo own-brand packs get?
The median documented cut is 16.7%, a 20.0% hidden price rise per unit if the shelf price stays the same. Where the source recorded the price before and after (5 cases), 5 got more expensive per unit.
Who decides the pack size of a Jumbo store brand?
The retailer. A store brand is made to the retailer's order and sold under its own label, so a smaller Jumbo own-brand pack is Jumbo's decision, not an outside brand's.
Who reported these Jumbo cases?
prijsprofeet.nl, consumentenbond.nl. Each case page quotes and links its source.