Guides / Store brands / Albert Heijn
Did Albert Heijn's AH shrink?
By ShrinkRadar · Updated 2026-10-19 · Every figure comes from a sourced case
Yes. Albert Heijn own-brand packs have shrunk. We have 10 documented cases from 2024–2026 in the Netherlands, from AH. The median pack lost 6.4% (a 6.8% hidden price rise per unit at the same price). The biggest cut was AH verse pizza salami pesto, 541 g → 433 g (−20.0%). Where the source recorded both shelf prices (10 cases), 10 got more expensive per unit. Albert Heijn is the biggest Dutch supermarket chain; its own label is AH.
Check any pack with the shrinkflation calculator, or compare it with the name brand in the unit price calculator.
All 10 Albert Heijn own-brand cases
Newest first. “Hidden rise” is the extra you pay per unit if the shelf price stays the same. Where the source also recorded the shelf price, the last column gives the real change per unit.
| Product | Size | Cut | Price · real change per unit |
|---|---|---|---|
| AH verse pizza Amerikaans spicy salami AH · 🇳🇱 NL · 2026 | 485 g → 450 g | −7.2% | €6.99 → €6.99 +7.8% |
| AH verse pizza Amerikaans cheese onion AH · 🇳🇱 NL · 2026 | 490 g → 460 g | −6.1% | €6.99 → €6.99 +6.5% |
| AH verse pizza salami pesto AH · 🇳🇱 NL · 2026 | 541 g → 433 g | −20.0% | €6.89 → €6.89 +24.9% |
| AH verse pizza bianca AH · 🇳🇱 NL · 2026 | 418 g → 408 g | −2.4% | €6.89 → €6.89 +2.5% |
| AH ube witte choco cookie AH · 🇳🇱 NL · 2026 | 100 g → 95 g | −5.0% | €1.65 → €1.65 +5.3% |
| AH crème brûlée flap AH · 🇳🇱 NL · 2026 | 110 g → 105 g | −4.5% | €0.99 → €0.99 +4.8% |
| AH Steenoven pizza piccante AH · 🇳🇱 NL · 2025 | 447 g → 372 g | −16.8% | €3,79 → €3,59 +13.8% |
| AH Franse gruyere geraspt AH · 🇳🇱 NL · 2025 | 150 g → 130 g | −13.3% | €3,99 → €3,99 +15.4% |
| AH Beschuit naturel AH · 🇳🇱 NL · 2025 | 130 g → 125 g | −3.8% | €0,59 → €0,59 +4.0% |
| AH Multimix nootjes AH · 🇳🇱 NL · 2024 | 150 g → 140 g | −6.7% | €1,50 → €1,50 +7.1% |
Albert Heijn own labels with documented cuts
Name brands that shrank at Albert Heijn
These are other companies' brands. The source recorded Albert Heijn as the store where it found the smaller pack; the maker, not Albert Heijn, set the size. 6 cases.
| Product | Size | Cut |
|---|---|---|
| Smyle Whitening Pro tandpastatabletten navul (toothpaste tablets refill) Smyle · 🇳🇱 NL · 2026 | 65 tablets → 63 tablets | −3.1% |
| Holie's granola mixed berries Holie's · 🇳🇱 NL · 2026 | 350 g → 320 g | −8.6% |
| Huggies Extra Care Sensitive billendoekjes (baby wipes) Huggies · 🇳🇱 NL · 2026 | 56 wipes → 48 wipes | −14.3% |
| Pampers Baby-Dry Pants maat 5 Pampers · 🇳🇱 NL · 2026 | 24 pants → 23 pants | −4.2% |
| Finish Quantum vaatwastabletten (2026) Finish · 🇳🇱 NL · 2026 | 32 tablets → 31 tablets | −3.1% |
| Bertolli pastasaus tradizionale Bertolli · 🇳🇱 NL · 2026 | 690 g → 670 g | −2.9% |
How to check a Albert Heijn pack
- Read the net quantity (weight, volume, sheets or count) on the label, not the size of the box.
- Use the unit price on the shelf tag to compare the store brand with the name brand next to it. Own labels are often cheaper per unit, but a shrink can close the gap.
- Compare against an old receipt or photo if you buy the same Albert Heijn item every week.
- Report it: submit a sighting with the old and new size.
Other store brands: Aldi · Rewe · Edeka · Walmart · dm · Jumbo · Costco · Lidl · Rossmann · Woolworths. All retailers: store-brand shrinkflation. By country: Netherlands. More: best-known examples · worst offenders · all 833 cases.
FAQ
Does Albert Heijn shrink its own-brand products?
Yes. ShrinkRadar has 10 documented cases of Albert Heijn own-brand packs getting smaller (2024–2026). The biggest: AH verse pizza salami pesto, 541 g → 433 g (−20.0%).
Which Albert Heijn products got smaller?
Most recently reported: AH verse pizza Amerikaans spicy salami: 485 g → 450 g (2026); AH verse pizza Amerikaans cheese onion: 490 g → 460 g (2026); AH verse pizza salami pesto: 541 g → 433 g (2026); AH verse pizza bianca: 418 g → 408 g (2026); AH ube witte choco cookie: 100 g → 95 g (2026).
How much smaller did Albert Heijn own-brand packs get?
The median documented cut is 6.4%, a 6.8% hidden price rise per unit if the shelf price stays the same. Where the source recorded the price before and after (10 cases), 10 got more expensive per unit.
Do name brands shrink at Albert Heijn too?
Yes. Sources recorded 6 other name-brand packs that shrank and were found at Albert Heijn. The brand's maker sets those sizes; the store is just where the pack was found.
Who decides the pack size of a Albert Heijn store brand?
The retailer. A store brand is made to the retailer's order and sold under its own label, so a smaller Albert Heijn own-brand pack is Albert Heijn's decision, not an outside brand's.
Who reported these Albert Heijn cases?
prijsprofeet.nl, consumentenbond.nl. Each case page quotes and links its source.