Known cases / Bread & Bakery / AH
Did AH crème brûlée flap shrink?
110 → 105 g −4.5%Size Facts
Before110 g
After
105 g
Hidden unit-price rise at same price+4.8%
When2026
CountryNetherlands
Price€0.99 → €0.99
Evidenceindependent supermarket price tracker (same product code, size change confirmed by hand)
Confidencemedium
Source: PrijsProfeet — Krimpflatie: minder inhoud, dezelfde prijs (last measured 5 Oct 2026) (prijsprofeet.nl). Source fetched 2026-10-19. Check the math in the calculator or compare old and new unit prices.
What the source says
“merikaans cheese onion Albert Heijn 490 g 460 g −6% 25 jul 2026 gelijk (€6,99) AH ube witte choco cookie Albert Heijn 100 g 95 g −5% 20 mrt 2026 gelijk (€1,65) AH crème brûlée flap Albert Heijn 110 g 105 g −5% 20 mrt 2026 gelijk (€0,99) Jumbo Italiaanse lasagne verspakket 4 personen Jumbo 1170 g 1120 g −4% 13 jun 2026 gelij”
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