Did Mr Kipling Signature salted caramel brownie bites (UK) shrink?
Size FactsDid it shrink? Yes
Before10 cakes
After8 cakes
−20.0%smaller
Price per cake · observed+25.0%Shelf price £2.00 → £2.00, as recorded by the source.
Before you paid £0.20 per cake; after, £0.25 per cake: 25.0% more for the same amount.
How big a cut? The 6th-largest of 14 documented bread & bakery cuts; a bigger cut than 72% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2026 · reported 5 Jun 2026
- Country
- United Kingdom
- Brand
- Mr Kipling
- Category
- Bread & Bakery
- Source
- allsupers.co.uk
Source and evidence
Against official inflation: ONS CPI (UK) “bread and cereals” changed +0.6% (12 months to Jun 2026, a broad match for this category). This pack’s price per unit changed +25.0%, 24.4 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.
What the source says
“Before: Mr Kipling Signature Salted Caramel Brownie Bites Cakes 10 Pack (ASDA), size 10 st, regular price £2.00, price per unit £0.20/st. Now: Mr Kipling Signature Rich & Gooey Salted Caramel Chocolate Brownie Bites Cakes 8 Pack (ASDA), size 8 st, regular price £2.00, price per unit £0.25/st. First detected: 5 July 2026. New pack since 5 June 2026.”
More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.
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