Did Waitrose rhubarb crumbles, 2-pack (UK) shrink?
Size FactsDid it shrink? Yes
Before290 g
After250 g
−13.8%smaller
Price per 100 g · observed+16.0%Shelf price £3.00 → £3.00, as recorded by the source.
Before you paid £1.03 per 100 g; after, £1.20 per 100 g: 16.0% more for the same amount.
How big a cut? The 8th-largest of 14 documented bread & bakery cuts; a bigger cut than 55% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2026 · reported 25 Sep 2026
- Country
- United Kingdom
- Brand
- Waitrose
- Category
- Bread & Bakery
- Source
- allsupers.co.uk
Source and evidence
Against official inflation: ONS CPI (UK) “bread and cereals” changed +1.5% (12 months to Sep 2026, a broad match for this category). This pack’s price per gram changed +16.0%, 14.5 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.
What the source says
“Before: Waitrose 2 Rhubarb Crumbles (Waitrose), size 290 g, regular price £3.00, price per unit £10.34/kg. Now: Waitrose 2 Rhubarb Crumbles (Waitrose), size 250 g, regular price £3.00, price per unit £12.00/kg. First detected: 25 September 2026. New pack since 25 September 2026.”
More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.
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