Did GAIL's challah knots, 2 pack (Waitrose) shrink?
Size FactsDid it shrink? Yes
Before220 g
After166 g
−24.5%smaller
Price per 100 g · observed+32.5%Shelf price £2.50 → £2.50, as recorded by the source.
Before you paid £1.14 per 100 g; after, £1.51 per 100 g: 32.5% more for the same amount.
How big a cut? The 4th-largest of 14 documented bread & bakery cuts; a bigger cut than 84% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2026 · reported 15 May 2026
- Country
- United Kingdom
- Brand
- GAIL's
- Category
- Bread & Bakery
- Source
- allsupers.co.uk
Source and evidence
Against official inflation: ONS CPI (UK) “bread and cereals” changed +0.8% (12 months to May 2026, a broad match for this category). This pack’s price per gram changed +32.5%, 31.7 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.
What the source says
“Before: GAIL's 2 Challah Knots (Waitrose), size 220 g, regular price £2.50, price per unit £11.36/kg. Now: GAIL's Challah Knots 2s (Waitrose), size 166 g, regular price £2.50, price per unit £15.06/kg. First detected: 17 May 2026. New pack since 15 May 2026.”
More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.
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