Known cases / Pasta, Rice & Meals / AH
Did AH verse pizza Amerikaans cheese onion shrink?
490 → 460 g −6.1%Size Facts
Before490 g
After
460 g
Hidden unit-price rise at same price+6.5%
When2026
CountryNetherlands
Price€6.99 → €6.99
Evidenceindependent supermarket price tracker (same product code, size change confirmed by hand)
Confidencemedium
Source: PrijsProfeet — Krimpflatie: minder inhoud, dezelfde prijs (last measured 5 Oct 2026) (prijsprofeet.nl). Source fetched 2026-10-19. PrijsProfeet notes the AH American bbq chicken pizza in the same line got bigger on the same day. Check the math in the calculator or compare old and new unit prices.
What the source says
“berries Albert Heijn 350 g 320 g −9% 26 apr 2026 gelijk (€3,99) AH verse pizza Amerikaans spicy salami Albert Heijn 485 g 450 g −7% 25 jul 2026 gelijk (€6,99) AH verse pizza Amerikaans cheese onion Albert Heijn 490 g 460 g −6% 25 jul 2026 gelijk (€6,99) AH ube witte choco cookie Albert Heijn 100 g 95 g −5% 20 mrt 2026 gelijk (€1,65) AH crèm”
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70 → 40 g −42.9%Source: vzhh.de - 🇳🇱 Pasta, Rice & Meals · 2025
Knorr Veggie Wraps
370 → 240 g −35.1%Source: consumentenbond.nl - 🇬🇧 Pasta, Rice & Meals · 2023
Bisto Best turkey gravy granules
230 → 150 g −34.8%Source: which.co.uk