Did itsu hoisin duck dragon'roll (UK) shrink?
Before you paid £2.34 per 100 g; after, £2.45 per 100 g: 4.6% more for the same amount.
How big a cut? The joint 91st-largest of 99 documented pasta, rice & meals cuts (tied with 1 other); a bigger cut than 4% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2026 · reported 19 Oct 2026
- Country
- United Kingdom
- Brand
- itsu
- Category
- Pasta, Rice & Meals
- Source
- allsupers.co.uk
Source and evidence
Against official inflation: ONS CPI (UK) “pasta products and couscous” changed +3.3% (12 months to Sep 2026, a broad match for this category). This pack’s price per gram changed +4.6%, 1.4 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.
What the source says
“…price per unit +4.6% price per unit Before itsu hoisin duck dragon roll 203g Tesco Size 203 g Regular price £4.75 Price per unit £23.40 /kg View at the shop › Now itsu hoisin duck dragon'roll 194g Tesco Size 194 g Regular price…”
More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.
Topic guide: ready meal, pizza and pasta shrinkflation, every documented case in one place, brand by brand.
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itsu teriyaki salmon dragon'roll (UK)
184 → 176 g−4.3%
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More pasta, rice & meals in United Kingdom
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Sainsbury's garlic and peri peri mayonnaise
280 → 250 ml−10.7%
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Old El Paso Crunchy Taco Shells, 12 (UK)
156 → 135 g−13.5%
United Kingdom · Source: allsupers.co.uk - Pasta, Rice & Meals · 2026
Bisto Best gravy granules, large jar (UK, 2026)
390 → 350 g−10.3%
United Kingdom · Source: allsupers.co.uk
Newest in pasta, rice & meals
Ready meal, pizza and pasta shrinkflation →- Pasta, Rice & Meals · 2026
Old El Paso Crunchy Taco kit, garlic & paprika (UK)
308 → 287 g−6.8%
United Kingdom · Source: allsupers.co.uk - Pasta, Rice & Meals · 2026
AH verse pizza Amerikaans spicy salami
485 → 450 g−7.2%
Netherlands · Source: prijsprofeet.nl - Pasta, Rice & Meals · 2026
AH verse pizza Amerikaans cheese onion
490 → 460 g−6.1%
Netherlands · Source: prijsprofeet.nl
