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Did Bisto Best gravy granules, large jar (UK, 2026) shrink?

Size FactsDid it shrink? Yes
Before390 g
After350 g
−10.3%smaller
Price per 100 g · observed+11.4%Shelf price £4.90 → £4.90, as recorded by the source.

Before you paid £1.26 per 100 g; after, £1.40 per 100 g: 11.4% more for the same amount.

How big a cut? The 60th-largest of 99 documented pasta, rice & meals cuts; a bigger cut than 39% of all 1,366 cases in the library. See the biggest cuts →

When
2026 · reported 16 Aug 2026
Country
United Kingdom
Brand
Bisto
Category
Pasta, Rice & Meals
Source
allsupers.co.uk

Source and evidence

Bisto Best 350g Beef Gravy Granules: 390 g → 350 g — Shrinkflation | Allsupers | Allsupers allsupers.co.uk

Source fetched 2026-10-21. All 59 Allsupers cases.

Beef, reduced-salt beef and chicken at Sainsbury's, £4.90 before and after. Found by Allsupers' automated check of Sainsbury's listings: the old listing disappeared and a smaller pack of the same product appeared (new pack since 16 August 2026); regular price £4.90 before, £4.90 after. Other matching Allsupers records: record 17018, record 17037.

Evidence
Typeautomated supermarket price tracker (Allsupers register; retailer listings, regular prices recorded)
Confidencemedium
Size cut alone, at the old price+11.4%

Check the math in the calculator or compare old and new unit prices.

Against official inflation: ONS CPI (UK) “pasta products and couscous” changed +7.2% (12 months to Aug 2026, a broad match for this category). This pack’s price per gram changed +11.4%, 4.3 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“Before: Bisto Best Beef Gravy Granules 390g (Sainsbury's), size 390 g, regular price £4.90, price per unit £12.56/kg. Now: Bisto Best 350g Beef Gravy Granules (Sainsbury's), size 350 g, regular price £4.90, price per unit £14.00/kg. First detected: 16 August 2026. New pack since 16 August 2026.”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: ready meal, pizza and pasta shrinkflation, every documented case in one place, brand by brand.

More from Bisto

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Ready meal, pizza and pasta shrinkflation →

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Cite this case

ShrinkRadar, “Did Bisto Best gravy granules, large jar (UK, 2026) shrink? 390 g → 350 g”, https://shrinkradar.com/cases/bisto-best-gravy-granules-large-jar-uk-2026-uk-2026.html, accessed 2026-11-05. Original source: Bisto Best 350g Beef Gravy Granules: 390 g → 350 g — Shrinkflation | Allsupers | Allsupers (https://allsupers.co.uk/research/shrinkflation/ean_swap/17019).

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