Known cases / Meat & Fish / Bisto
Did Bisto Best Chicken Gravy Granules shrink?
250 → 230 g −8.0%Size Facts
Before250 g
After
230 g
Hidden unit-price rise at same price+8.7%
When2023
CountryUnited Kingdom
Evidenceconsumer-group / news investigation
Confidencehigh
Source: https://www.which.co.uk/news/article/honey-they-shrunk-the-groceries-which-reveals-more-victims-of-shrinkflation-and-ski (which.co.uk). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“Andrex Classic Clean Flushable Washlets Moist Toilet Tissue Wipes - from 40 to 36 in a pack at Asda, Sainsbury’s and Tesco Bisto Best Chicken Gravy Granules - from 250g to 230g at Asda and Morrisons Cadbury’s Brunch Chocolate Chip Bars - from six to five in a pack at Asda, Morrisons, Ocado and T”
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