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Did Bisto parsley sauce granules (UK) shrink?

Size FactsDid it shrink? Yes
Before300 g
After190 g
−36.7%smaller
Price per 100 g · observed+28.0%Shelf price £1.85 → £1.50, as recorded by the source.

Before you paid £0.62 per 100 g; after, £0.79 per 100 g: 28.0% more for the same amount.

How big a cut? The 5th-largest of 99 documented pasta, rice & meals cuts; a bigger cut than 95% of all 1,366 cases in the library. See the biggest cuts →

When
2019 · reported 23 Feb 2019
Country
United Kingdom
Brand
Bisto
Category
Pasta, Rice & Meals
Source
which.co.uk

Source and evidence

Which? — Shrinking products: are we paying more for less? (23 Feb 2019) which.co.uk

Source fetched 2026-11-05. All 51 Which? cases.

The tub went from 300 g to 190 g (-37%) while the price fell from £1.85 to £1.50 (printed "£.150" by Which?; its 79p per 100 g confirms £1.50): 62p to 79p per 100 g. Undated in the report, so dated to it.

Evidence
Typeconsumer organisation investigation (Which?, supermarket prices tracked 2016-2019 via MySupermarket)
Confidencehigh
Size cut alone, at the old price+57.9%

Check the math in the calculator or compare old and new unit prices.

Against official inflation: ONS CPI (UK) “pasta products and couscous” changed −2.4% (12 months to Feb 2019, a broad match for this category). This pack’s price per gram changed +28.0%, 30.4 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…of producing them.' PepsiCo said that it clearly labels packs and reviews it ranges regularly, and emphasised that prices are at the discretion of retailers. Bisto parsley sauce WAS: £1.85 for 300g (62p/100g) NOW: £.150 for 190g (79p/100g) A couple of members rightly noticed when restocking Bisto that the container suddenly appeared quite diminutive, and…”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: ready meal, pizza and pasta shrinkflation, every documented case in one place, brand by brand.

More from Bisto

All 4 Bisto cases →

More pasta, rice & meals in United Kingdom

All 17 in the case library →

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Ready meal, pizza and pasta shrinkflation →

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Cite this case

ShrinkRadar, “Did Bisto parsley sauce granules (UK) shrink? 300 g → 190 g”, https://shrinkradar.com/cases/bisto-parsley-sauce-granules-uk-2019.html, accessed 2026-11-05. Original source: Which? — Shrinking products: are we paying more for less? (23 Feb 2019) (https://www.which.co.uk/news/2019/02/shrinking-products-are-we-paying-more-for-less/).

You may quote and cite this case with credit. No bulk reuse or republishing of the dataset without permission: licence and how to cite.