Did Old El Paso Crunchy Taco Shells, 12 (UK) shrink?
Before you paid £1.28 per 100 g; after, £1.81 per 100 g: 41.6% more for the same amount.
How big a cut? The 47th-largest of 99 documented pasta, rice & meals cuts; a bigger cut than 55% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2026 · reported 16 Aug 2026
- Country
- United Kingdom
- Brand
- Old El Paso
- Category
- Pasta, Rice & Meals
- Source
- allsupers.co.uk
Source and evidence
Against official inflation: ONS CPI (UK) “pasta products and couscous” changed +7.2% (12 months to Aug 2026, a broad match for this category). This pack’s price per gram changed +41.6%, 34.4 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.
What the source says
“Before: Old El Paso Mexican Crunchy Taco Shells x12 156g (Sainsbury's), size 156 g, regular price £2.00, price per unit £12.82/kg. Now: Old El Paso 12 x Crunchy Taco Shells 135g (Sainsbury's), size 135 g, regular price £2.45, price per unit £18.15/kg. First detected: 16 August 2026. New pack since 16 August 2026.”
More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.
Topic guide: ready meal, pizza and pasta shrinkflation, every documented case in one place, brand by brand.
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