Did Duke's mayonnaise jar shrink?

Size FactsDid it shrink? Yes
Before32 oz
After30 oz
−6.2%smaller
Price per oz · if the price stayed the same+6.7%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The 87th-largest of 99 documented pasta, rice & meals cuts; a bigger cut than 11% of all 1,366 cases in the library. See the biggest cuts →

When
2022 · reported 20 Mar 2023
Country
United States
Brand
Duke's
Category
Pasta, Rice & Meals
Source
mouseprint.org

Source and evidence

Here We Shrink Again – Early Spring 2023 – Mouse Print* mouseprint.org

Source fetched 2026-10-20. All 201 Mouse Print* cases.

Duke's had advertised that it was still 32 ounces; it confirmed the 30 oz jar from September 2022.

Evidence
Typeconsumer advocate report (Mouse Print*, old and new packages compared)
Confidencehigh

Check the math in the calculator.

Against official inflation: BLS CPI-U (US) “rice, pasta, cornmeal” changed +11.2% (12 months to Mar 2023, a broad match for this category). The size cut alone raises the price per ounce by +6.7% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“It refused to downsize and trumpeted that fact on their label noting that it was still 32 ounces. But Duke’s acknowledged on their website that last September that jar was now 30 ounces. Of course, the new jars are not labeled “now 30 ounces.” Thanks to Whit W., Richard G., and Steve E.”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: ready meal, pizza and pasta shrinkflation, every documented case in one place, brand by brand.

More pasta, rice & meals in United States

All 7 in the case library →

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Cite this case

ShrinkRadar, “Did Duke's mayonnaise jar shrink? 32 oz → 30 oz”, https://shrinkradar.com/cases/duke-s-mayonnaise-jar-us-2022.html, accessed 2026-11-05. Original source: Here We Shrink Again – Early Spring 2023 – Mouse Print* (https://www.mouseprint.org/2023/03/20/here-we-shrink-again-early-spring-2023/).

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