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Did itsu shrink its products?

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Updated 2026-10-28 (latest case added) · 2 sourced cases, each linked to its source

Did itsu shrink its products? Yes. We have 2 documented shrinkflation cases for itsu dated 2026, reported in the UK. The biggest cut: itsu hoisin duck dragon'roll (UK), 203 g → 194 g (−4.4%). It is also the most recent (2026). The median itsu pack lost 4.4%, a 4.6% hidden price rise per unit at the same price. Where the source recorded the shelf price before and after (2 cases), 2 got more expensive per unit.

Size Facts
Did itsu products shrink?Yes
Documented cases2
Biggest cut−4.4%
Median cut−4.4%
Hidden rise per unit at the same price (median)+4.6%
Years2026
Most recent2026
CountriesUnited Kingdom
Pricier per unit (of 2 priced)2
Tracked daily0

2 documented cases. Biggest cut: itsu hoisin duck dragon'roll (UK), 203 g → 194 g (−4.4%). See cases below.

Ready meal shrinkflationUK Shrinkflation Tracker

Each case links to its source. Compare with the worst offenders, or check any pack with the shrinkflation calculator.

Documented cases (2)

FAQ

Did itsu shrink its products?

Yes. ShrinkRadar has 2 documented, sourced shrinkflation cases for itsu (2026). The biggest cut was itsu hoisin duck dragon'roll (UK), 203 g → 194 g (−4.4%).

Which itsu products got smaller?

Documented, newest first: itsu hoisin duck dragon'roll (UK): 203 g → 194 g (2026); itsu teriyaki salmon dragon'roll (UK): 184 g → 176 g (2026).

How much smaller did itsu products get?

The cuts range from −4.3% to −4.4%, with a median of −4.4%. At an unchanged shelf price that median cut means paying 4.6% more per unit. Where the source recorded prices (2 cases), the median real rise per unit was 4.6%.

When did itsu shrink its products?

By year in our library: 2026 (2). The most recently reported is itsu hoisin duck dragon'roll (UK), dated 2026.

Who reported itsu shrinkflation?

These cases come from allsupers.co.uk, covering the UK. Each case page quotes and links its source.

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