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Did Edeka's Gut & Günstig and Edeka shrink?
By ShrinkRadar · Updated 2026-10-19 · Every figure comes from a sourced case
Yes. Edeka own-brand packs have shrunk. We have 8 documented cases from 2020–2026 in Germany, from Gut & Günstig, Edeka and Ringsalami. The median pack lost 22.5% (a 29.2% hidden price rise per unit at the same price). The biggest cut was Gut & Günstig feine Beerenmischung, 750 g → 500 g (−33.3%). Where the source recorded both shelf prices (8 cases), 8 got more expensive per unit. Edeka is Germany's biggest grocer. Gut & Günstig is its budget label.
Check any pack with the shrinkflation calculator, or compare it with the name brand in the unit price calculator.
All 8 Edeka own-brand cases
Newest first. “Hidden rise” is the extra you pay per unit if the shelf price stays the same. Where the source also recorded the shelf price, the last column gives the real change per unit.
| Product | Size | Cut | Price · real change per unit |
|---|---|---|---|
| Edeka Herzstücke Hearts & Hoops Edeka · 🇩🇪 DE · 2026 | 500 g → 375 g | −25.0% | 2,99 € → 3,49 € +55.6% |
| Gut & Günstig Italienische Limone Gut & Günstig · 🇩🇪 DE · 2026 | 62.5 g → 50 g | −20.0% | 1,69 € → 1,69 € +25.0% |
| Gut & Günstig Big Choc Schoko Gut & Günstig · 🇩🇪 DE · 2025 | 720 ml → 600 ml | −16.7% | 3,95 € → 3,95 € +20.0% |
| Gut & Günstig Sahne-Geschnetzeltes nach Schweizer Art Gut & Günstig · 🇩🇪 DE · 2024 | 500 g → 450 g | −10.0% | 2,79 € → 2,79 € +11.1% |
| Gut & Günstig Aktiv Vollwaschmittel Gut & Günstig · 🇩🇪 DE · 2023 | 1.49 l → 1.1 l | −25.9% | 3,25 € → 3,25 € +35.0% |
| Gut & Günstig feine Beerenmischung Gut & Günstig · 🇩🇪 DE · 2022 | 750 g → 500 g | −33.3% | 2,49 € → 2,65 € +59.6% |
| Ringsalami Pur Porc Ringsalami · 🇩🇪 DE · 2020 | 400 g → 300 g | −25.0% | 4,99 € → 4,29 € +14.6% |
| Edeka Calamares à la Romana Edeka · 🇩🇪 DE · 2020 | 500 g → 400 g | −20.0% | 3,92 € → 3,72 € +18.6% |
Edeka own labels with documented cuts
Name brands that shrank at Edeka
These are other companies' brands. The source recorded Edeka as the store where it found the smaller pack; the maker, not Edeka, set the size. 121 cases, the newest 15 shown.
| Product | Size | Cut |
|---|---|---|
| Rittersport Edelkakao Klasse Die Aromatische 74% Ritter Sport · 🇩🇪 DE · 2026 | 100 g → 75 g | −25.0% |
| Ültje Studenten Futter Original Ültje · 🇩🇪 DE · 2026 | 200 g → 150 g | −25.0% |
| Beckers bester Klarer Apfelsaft Beckers · 🇩🇪 DE · 2026 | 1 l → 0.75 l | −25.0% |
| Lion Minis Lion · 🇩🇪 DE · 2026 | 234 g → 180 g | −23.1% |
| Trumpf Edle Tropfen in Nuss Obstbrände Trumpf · 🇩🇪 DE · 2026 | 250 g → 200 g | −20.0% |
| Purina Felix Doppelt Lecker Huhn & Truthahn Purina · 🇩🇪 DE · 2026 | 1000 g → 800 g | −20.0% |
| Milram Schlagsahne Milram · 🇩🇪 DE · 2026 | 250 g → 200 g | −20.0% |
| Iglo Blubb Sticks Iglo · 🇩🇪 DE · 2026 | 340 g → 284 g | −16.5% |
| Finish Powerball Ultimate Plus Maxi Pack Finish · 🇩🇪 DE · 2026 | 42 pieces → 36 pieces | −14.3% |
| Caotina Noir Caotina · 🇩🇪 DE · 2026 | 500 g → 450 g | −10.0% |
| Funny-Frisch Ofenchips Paprika Funny-Frisch · 🇩🇪 DE · 2026 | 125 g → 115 g | −8.0% |
| Nadler Dill Sahne Heringsfilets mit Gurke & Zwiebel Nadler · 🇩🇪 DE · 2026 | 400 g → 380 g | −5.0% |
| Dr. Oetker Käse-Streusel Backmischung Dr. Oetker · 🇩🇪 DE · 2025 | 730 g → 370 g | −49.3% |
| M&MS Chocolate M&M's · 🇩🇪 DE · 2025 | 250 g → 150 g | −40.0% |
| Kölln das Original Schoko Hafer Müsli Vorratspackung Kölln · 🇩🇪 DE · 2025 | 1700 g → 1050 g | −38.2% |
How to check a Edeka pack
- Read the net quantity (weight, volume, sheets or count) on the label, not the size of the box.
- Use the unit price on the shelf tag to compare the store brand with the name brand next to it. Own labels are often cheaper per unit, but a shrink can close the gap.
- Compare against an old receipt or photo if you buy the same Edeka item every week.
- Report it: submit a sighting with the old and new size.
Other store brands: Aldi · Rewe · Albert Heijn · Walmart · dm · Jumbo · Costco · Lidl · Rossmann · Woolworths. All retailers: store-brand shrinkflation. By country: Germany. More: best-known examples · worst offenders · all 833 cases.
FAQ
Does Edeka shrink its own-brand products?
Yes. ShrinkRadar has 8 documented cases of Edeka own-brand packs getting smaller (2020–2026). The biggest: Gut & Günstig feine Beerenmischung, 750 g → 500 g (−33.3%).
Which Edeka products got smaller?
Most recently reported: Edeka Herzstücke Hearts & Hoops: 500 g → 375 g (2026); Gut & Günstig Italienische Limone: 62.5 g → 50 g (2026); Gut & Günstig Big Choc Schoko: 720 ml → 600 ml (2025); Gut & Günstig Sahne-Geschnetzeltes nach Schweizer Art: 500 g → 450 g (2024); Gut & Günstig Aktiv Vollwaschmittel: 1.49 l → 1.1 l (2023).
How much smaller did Edeka own-brand packs get?
The median documented cut is 22.5%, a 29.2% hidden price rise per unit if the shelf price stays the same. Where the source recorded the price before and after (8 cases), 8 got more expensive per unit.
Do name brands shrink at Edeka too?
Yes. Sources recorded 121 other name-brand packs that shrank and were found at Edeka. The brand's maker sets those sizes; the store is just where the pack was found.
Who decides the pack size of a Edeka store brand?
The retailer. A store brand is made to the retailer's order and sold under its own label, so a smaller Edeka own-brand pack is Edeka's decision, not an outside brand's.
Who reported these Edeka cases?
vzhh.de. Each case page quotes and links its source.