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Did Aldi's Aldi own-brand products shrink?
By ShrinkRadar · Updated 2026-10-19 · Every figure comes from a sourced case
Yes. Aldi own-brand packs have shrunk. We have 17 documented cases from 2020–2025 in Germany, Australia and the Netherlands, from Aldi, Biscotto, Gourmet, Lyttos, Mein Veggie Tag and others. The median pack lost 25.0% (a 33.3% hidden price rise per unit at the same price). The biggest cut was Wonnemeyer Rote Grütze (Aldi), 1000 g → 500 g (−50.0%). Where the source recorded both shelf prices (15 cases), 15 got more expensive per unit. Aldi sells mostly its own labels. Aldi Nord and Aldi Süd are separate companies in Germany; Aldi Australia belongs to Aldi Süd.
Check any pack with the shrinkflation calculator, or compare it with the name brand in the unit price calculator.
All 17 Aldi own-brand cases
Newest first. “Hidden rise” is the extra you pay per unit if the shelf price stays the same. Where the source also recorded the shelf price, the last column gives the real change per unit.
| Product | Size | Cut | Price · real change per unit |
|---|---|---|---|
| Aldi Dairy Fine Milk mini eggs Aldi · 🇦🇺 AU · 2025 | 400 g → 300 g | −25.0% | — |
| Gourmet Eierlikör-Sahnetorte Gourmet · 🇩🇪 DE · 2025 | 880 g → 700 g | −20.5% | 5,99 € → 4,99 € +4.7% |
| Biscotto Waffelblättchen mit Zartbitterschokolade Biscotto · 🇩🇪 DE · 2024 | 200 g → 100 g | −50.0% | 1,99 € → 1,99 € +100.0% |
| Aldi Thee biscuits Aldi · 🇳🇱 NL · 2024 | 370 g → 300 g | −18.9% | €0,68 → €0,68 +23.3% |
| Aldi Kringle & Co iced Christmas cake Aldi · 🇦🇺 AU · 2024 | 100 g → 90 g | −10.0% | — |
| Gutbio Fenchel-Tee (Aldi) Aldi · 🇩🇪 DE · 2023 | 75 g → 40 g | −46.7% | 1,49 € → 1,19 € +49.7% |
| Almare Sockeye Wildlachs (Aldi) Aldi · 🇩🇪 DE · 2023 | 150 g → 100 g | −33.3% | 4,89 € → 3,49 € +7.1% |
| Moser Roth Chocolat Amandes Edel Marzipan Zartbitter (Aldi) Aldi · 🇩🇪 DE · 2023 | 184 g → 150 g | −18.5% | 1,59 € → 1,49 € +15.0% |
| Moser Roth Chocolat Amandes Mozart (Aldi) Aldi · 🇩🇪 DE · 2023 | 168 g → 150 g | −10.7% | 1,59 € → 1,49 € +5.0% |
| Lyttos Halloumi Lyttos · 🇩🇪 DE · 2023 | 250 g → 225 g | −10.0% | 2,79 € → 2,69 € +7.1% |
| Aldi Barissimo Kaffeepads Aldi · 🇩🇪 DE · 2023 | 288 g → 280 g | −2.8% | 4,39 € → 4,39 € +2.9% |
| Wonnemeyer Rote Grütze (Aldi) Aldi · 🇩🇪 DE · 2022 | 1000 g → 500 g | −50.0% | 2,49 € → 1,59 € +27.7% |
| Westminster Grüner Tee (Aldi) Aldi · 🇩🇪 DE · 2022 | 250 g → 150 g | −40.0% | 2,59 € → 1,89 € +21.6% |
| Jack‘s Farm Lammsteaks gesalzen (Aldi) Aldi · 🇩🇪 DE · 2022 | 400 g → 300 g | −25.0% | 6,99 € → 6,99 € +33.3% |
| Ombia Med Duschöl (Aldi) Aldi · 🇩🇪 DE · 2022 | 300 ml → 250 ml | −16.7% | 1,79 € → 1,79 € +20.0% |
| Mein Veggie Tag Veganer Bio Aufschnitt Mein Veggie Tag · 🇩🇪 DE · 2021 | 140 g → 70 g | −50.0% | 1,79 € → 0,99 € +10.6% |
| Tandil Weichspüler Tandil · 🇩🇪 DE · 2020 | 1.5 l → 1 l | −33.3% | 0,99 € → 0,99 € +50.0% |
Aldi own labels with documented cuts
Name brands that shrank at Aldi
These are other companies' brands. The source recorded Aldi as the store where it found the smaller pack; the maker, not Aldi, set the size. 9 cases.
| Product | Size | Cut |
|---|---|---|
| Milka Großtafel Alpenmilch Milka · 🇩🇪 DE · 2025 | 270 g → 250 g | −7.4% |
| Winston Volume Tabak Red Winston · 🇩🇪 DE · 2024 | 140 g → 125 g | −10.7% |
| Pommels Original Family Pack Pommels · 🇩🇪 DE · 2023 | 200 g → 160 g | −20.0% |
| Haribo Goldbären Maxipack Haribo · 🇩🇪 DE · 2023 | 360 g → 320 g | −11.1% |
| Lancia Tabak Lancia · 🇩🇪 DE · 2023 | 165 g → 150 g | −9.1% |
| Giants Red Tabak Giants · 🇩🇪 DE · 2023 | 165 g → 150 g | −9.1% |
| Rama Der Klassiker Rama · 🇩🇪 DE · 2022 | 500 g → 400 g | −20.0% |
| Pizza Ah Baguette Salami Pizza Ah! · 🇩🇪 DE · 2021 | 750 g → 500 g | −33.3% |
| Iglo Rahm-Spinat Iglo · 🇩🇪 DE · 2020 | 750 g → 700 g | −6.7% |
How to check a Aldi pack
- Read the net quantity (weight, volume, sheets or count) on the label, not the size of the box.
- Use the unit price on the shelf tag to compare the store brand with the name brand next to it. Own labels are often cheaper per unit, but a shrink can close the gap.
- Compare against an old receipt or photo if you buy the same Aldi item every week.
- Report it: submit a sighting with the old and new size.
Other store brands: Rewe · Albert Heijn · Edeka · Walmart · dm · Jumbo · Costco · Lidl · Rossmann · Woolworths. All retailers: store-brand shrinkflation. By country: Germany · Australia · Netherlands. More: best-known examples · worst offenders · all 833 cases.
FAQ
Does Aldi shrink its own-brand products?
Yes. ShrinkRadar has 17 documented cases of Aldi own-brand packs getting smaller (2020–2025). The biggest: Wonnemeyer Rote Grütze (Aldi), 1000 g → 500 g (−50.0%).
Which Aldi products got smaller?
Most recently reported: Aldi Dairy Fine Milk mini eggs: 400 g → 300 g (2025); Gourmet Eierlikör-Sahnetorte: 880 g → 700 g (2025); Biscotto Waffelblättchen mit Zartbitterschokolade: 200 g → 100 g (2024); Aldi Thee biscuits: 370 g → 300 g (2024); Aldi Kringle & Co iced Christmas cake: 100 g → 90 g (2024).
How much smaller did Aldi own-brand packs get?
The median documented cut is 25.0%, a 33.3% hidden price rise per unit if the shelf price stays the same. Where the source recorded the price before and after (15 cases), 15 got more expensive per unit.
Do name brands shrink at Aldi too?
Yes. Sources recorded 9 other name-brand packs that shrank and were found at Aldi. The brand's maker sets those sizes; the store is just where the pack was found.
Who decides the pack size of a Aldi store brand?
The retailer. A store brand is made to the retailer's order and sold under its own label, so a smaller Aldi own-brand pack is Aldi's decision, not an outside brand's.
Who reported these Aldi cases?
choice.com.au, vzhh.de, consumentenbond.nl. Each case page quotes and links its source.