ShrinkRadarNet Wt. watch · groceries & household

Known cases / Baking & Spreads / Aldi

Did Aldi Kringle & Co iced Christmas cake shrink?

100 → 90 g −10.0%
Size Facts
Did it shrink?Yes
Before100 g
After
90 g
Cut−10.0%
Hidden unit-price rise at same price+11.1%
When2024
CountryAustralia
Evidenceconsumer-group / news investigation
Confidencehigh

Source: Five festive foods hit by shrinkflation (choice.com.au). Source fetched 2026-10-14. Check the math in the calculator.

What the source says

“vings of iced Christmas cake under its Kringle & Co brand during the festive season. But the 90g version currently advertised is lacking something – namely the extra 10g it had last year. The current iteration is also more expensive at $2.39. The 100g serving was being sold for $2.29 last”

Other documented cases

Get an email when it shrinks

Alert me about

Coming soon. Email alerts are not switched on yet. Follow RSS meanwhile. About alerts.