Known cases / Baking & Spreads / Aldi
Did Aldi Kringle & Co iced Christmas cake shrink?
100 → 90 g −10.0%Size Facts
Before100 g
After
90 g
Hidden unit-price rise at same price+11.1%
When2024
CountryAustralia
Evidenceconsumer-group / news investigation
Confidencehigh
Source: Five festive foods hit by shrinkflation (choice.com.au). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“vings of iced Christmas cake under its Kringle & Co brand during the festive season. But the 90g version currently advertised is lacking something – namely the extra 10g it had last year. The current iteration is also more expensive at $2.39. The 100g serving was being sold for $2.29 last”
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