Known cases / Baking & Spreads / Woolworths
Did Woolworths Salted Caramel tarts shrink?
210 → 180 g −14.3%Size Facts
Before210 g
After
180 g
Hidden unit-price rise at same price+16.7%
When2024
CountryAustralia
Evidenceconsumer-group / news investigation
Confidencehigh
Source: Five festive foods hit by shrinkflation (choice.com.au). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“treats becoming smaller and more expensive. In the lead up to Christmas last year, Woolworths was selling its home brand Rocky Road and Salted Caramel tarts in 240g and 210g packets, respectively. Both products are now only available in 180g packets and have seen their price increase from $7.”
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