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Known cases / Breakfast Cereals / Woolworths

Did Woolworths Max Charge cereal shrink?

560 → 495 g −11.6%
Size Facts
Did it shrink?Yes
Before560 g
After
495 g
Cut−11.6%
Hidden unit-price rise at same price+13.1%
When2024
CountryAustralia
Evidenceconsumer-group / news investigation
Confidencehigh

Source: 10 products hit by shrinkflation in 2024 (choice.com.au). Source fetched 2026-10-14. Check the math in the calculator.

What the source says

“o been downsizing home brand breakfast items – its Max Charge cereal was sold in 560g packs until September last year, when the retailer started offering it in 495g portions instead. In that time, the price has stayed the same at $4.50, meaning what you’ll pay for each 100g of the cereal has”

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