Known cases / Breakfast Cereals / Dorset Cereals
Did Dorset Cereals Simply Delicious → Delicious Fruit & Nut Muesli shrink?
650 → 500 g −23.1%Size Facts
Before650 g
After
500 g
Hidden unit-price rise at same price+30.0%
When2026
CountryUnited Kingdom
Price£3.60 → £3.99
Evidencetrade press (Assosia retail data; brand statement confirms some pack sizes were cut)
Confidencemedium
Source: The Grocer — Dorset Cereals muesli reformulation slammed by shoppers (15 Oct 2026) (thegrocer.co.uk). Source fetched 2026-10-19. Replacement product with a new recipe, not the same muesli in a smaller box. Dorset says it 'reduced some pack sizes' because of ingredient, energy and packaging costs. Prices are The Grocer's average rsp (Assosia). Check the math in the calculator or compare old and new unit prices.
What the source says
“imply Delicious shoppers to switch to Delicious Fruit & Nut Muesli via a now-deleted tab on its website. However, the replacement cereal is 23.1% smaller, with the pack size reduced from 650g to 500g, analysis by The Grocer shows. Delicious Fruit & Nut Muesli carries an average rsp of £3.99 across retailers stocking t”
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