Known cases / Breakfast Cereals / Sainsbury's
Did Sainsbury's Scottish Oats shrink?
1000 → 500 g −50.0%Size Facts
Before1000 g
After
500 g
Hidden unit-price rise at same price+100.0%
When2023
CountryUnited Kingdom
Evidenceconsumer-group / news investigation
Confidencehigh
Source: https://www.which.co.uk/news/article/shrinkflation-the-brands-charging-you-more-for-less-atUkT4m2GjuP (which.co.uk). Source fetched 2026-10-14. Check the math in the calculator.
What the source says
“d indigestion also shrank, from 600ml to 500ml. At Sainsbury’s, the price stayed at £14. That’s a 20% rise. We also found Sainsbury's Scottish Oats have shrunk from 1kg to 500g, while the price increased from £1.25 to £2.10 – a whopping 236% rise per 100g. And it gets worse for those who like a”
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