Did Nestlé Fitness cereal (Spain) shrink?
Before you paid €0.64 per 100 g; after, €0.86 per 100 g: 33.2% more for the same amount.
How big a cut? The joint 26th-largest of 67 documented breakfast cereals cuts (tied with 2 others); a bigger cut than 62% of all 1,366 cases in the library. See the biggest cuts →
- When
- 2022–2023 · reported 17 Feb 2023
- Country
- Spain
- Brand
- Nestlé
- Category
- Breakfast Cereals
- Source
- cronista.com
Source and evidence
Against official inflation: Eurostat HICP (ES) “breakfast cereals” changed +14.2% (12 months to Feb 2023). This pack’s price per gram changed +33.2%, 19.0 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.
What the source says
“…Enero de 2023: 11,90 euros por 37 dosis. Cereales fitness de Nestlé: 33,2% más cara Enero de 2022: 2,90 euros por una caja de 450 gramos. Enero de 2023: 3,22 euros por una caja de 375 gramos. Tónica Scheweppes: 55,8% más caro Enero de 2022: 85 céntimos por botella de 250 cl.”
Topic guide: cereal shrinkflation, every documented case in one place, brand by brand.
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Nestlé products we track
Nestlé brand page →- Breakfast Cereals
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