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Did Nestlé Dairy Box Classic Collection shrink?

Size FactsDid it shrink? Yes
Before40 chocolates
After32 chocolates
−20.0%smaller
Price per chocolate · if the price stayed the same+25.0%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 25th-largest of 189 documented chocolate & candy cuts (tied with 13 others); a bigger cut than 72% of all 1,366 cases in the library. See the biggest cuts →

When
2024 · reported 7 Dec 2024
Country
United Kingdom
Brand
Nestlé
Category
Chocolate & Candy
Source
which.co.uk

Source and evidence

Which? — 'Tis the season for shrinkflation! Which? reveals the Christmas items that have shrunk (7 Dec 2024) which.co.uk

Source fetched 2026-10-14. All 51 Which? cases.

The new classic collection weighs 322 g; Which? says it shrank without a price cut at several supermarkets. Which? compared October 2023 with October 2024. Nestlé told Which? that significant cost increases forced it to change pack sizes and that retailers set the final price.

Evidence
Typeconsumer-group investigation (sizes and prices compared Oct 2023 vs Oct 2024)
Confidencehigh

Check the math in the calculator.

Against official inflation: ONS CPI (UK) “sugar, jam, honey, syrups, chocolate and confectionery” changed +7.2% (12 months to Dec 2024). The size cut alone raises the price per unit by +25.0% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…cartons of Dairy Box have also shrunk without decreasing in price at several supermarkets: a small box now has 16 instead of 20 chocolates (160g), while the 'classic collection' has 32 rather than 40 sweets (322g).”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: chocolate shrinkflation, every documented case in one place, brand by brand.

More from Nestlé

All 12 Nestlé cases →

Nestlé products we track

Nestlé brand page →

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All 55 in the case library →

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Chocolate shrinkflation →

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Cite this case

ShrinkRadar, “Did Nestlé Dairy Box Classic Collection shrink? 40 chocolates → 32 chocolates”, https://shrinkradar.com/cases/nestl-dairy-box-classic-collection-uk-2024.html, accessed 2026-11-05. Original source: Which? — 'Tis the season for shrinkflation! Which? reveals the Christmas items that have shrunk (7 Dec 2024) (https://www.which.co.uk/news/article/shrinkflation-which-reveals-the-christmas-items-that-have-shrunk-adWZu2O4vkjm).

You may quote and cite this case with credit. No bulk reuse or republishing of the dataset without permission: licence and how to cite.