The Grocer: shrinkflation cases
By ShrinkRadar · Updated 5 Nov 2026
33 documented shrinkflation cases in our library come from The Grocer (2022–2026), mostly from United Kingdom. We fetched each report, checked the before and after sizes, and link the original page on every case.
Source Facts
Years2022–2026
CountriesUnited Kingdom
Median cut−10.7%
All 33 cases from The Grocer
| Product | Size | Cut |
|---|---|---|
| Dorset Cereals Simply Delicious → Delicious Fruit & Nut Muesli Dorset Cereals · United Kingdom · 2026 | 650 g → 500 g | −23.1% |
| Dorset Cereals Simply Fruity → Fantastically Fruity Muesli Dorset Cereals · United Kingdom · 2026 | 630 g → 500 g | −20.6% |
| Maltesers Teasers large Easter egg Maltesers · United Kingdom · 2026 | 190 g → 155 g | −18.4% |
| Cadbury Roses tub (UK, Christmas 2026) Cadbury · United Kingdom · 2026 | 550 g → 475 g | −13.6% |
| Cadbury Heroes tub (UK, Christmas 2026) Cadbury · United Kingdom · 2026 | 550 g → 475 g | −13.6% |
| Dorset Cereals Simply Nutty → Gloriously Nutty Muesli Dorset Cereals · United Kingdom · 2026 | 560 g → 500 g | −10.7% |
| Kenco Smooth / Rich / Decaf instant coffee jar, large Kenco · United Kingdom · 2026 | 200 g → 190 g | −5.0% |
| Kenco Smooth / Rich / Decaf instant coffee jar, small Kenco · United Kingdom · 2026 | 100 g → 95 g | −5.0% |
| Cadbury Wispa large Easter egg Cadbury · United Kingdom · 2026 | 182.5 g → 177 g | −3.0% |
| Ueshima whole bean and ground coffee Ueshima · United Kingdom · 2025 | 250 g → 200 g | −20.0% |
| Kerrygold Salted and Unsalted butter block Kerrygold · United Kingdom · 2025 | 250 g → 200 g | −20.0% |
| Felix As Good As It Looks cat food pouches, 12-pack (UK) Felix · United Kingdom · 2025 | 100 g → 85 g | −15.0% |
| Cadbury Roses, Heroes and Twirl pouches (UK) Cadbury · United Kingdom · 2025 | 300 g → 270 g | −10.0% |
| Revels large pouch Revels · United Kingdom · 2025 | 205 g → 185 g | −9.8% |
| Cadbury Oreo Bites chocolate bag Cadbury · United Kingdom · 2025 | 110 g → 100 g | −9.1% |
| M&M's Chocolate More to Share pouch M&M's · United Kingdom · 2025 | 220 g → 200 g | −9.1% |
| Cadbury Twirl Bites bag Cadbury · United Kingdom · 2025 | 110 g → 100 g | −9.1% |
| Cadbury Roses Christmas tin Cadbury · United Kingdom · 2025 | 750 g → 700 g | −6.7% |
| Galaxy Minstrels sharing pouch Galaxy · United Kingdom · 2025 | 125 g → 118 g | −5.6% |
| Herbal Essences conditioners, Ignite My Colour / Dazzling Shine / Hello Hydration (UK) Herbal Essences · United Kingdom · 2024 | 400 ml → 275 ml | −31.2% |
| Ritz Cheese crackers (UK) Ritz · United Kingdom · 2024 | 200 g → 140 g | −30.0% |
| Ritz Original crackers (UK) Ritz · United Kingdom · 2024 | 200 g → 150 g | −25.0% |
| Bahlsen Choco Leibniz biscuits (UK) Bahlsen · United Kingdom · 2024 | 125 g → 111 g | −11.2% |
| Simple Pure soap bars for sensitive skin, 4-pack (UK) Simple · United Kingdom · 2023 | 125 g → 100 g | −20.0% |
| Blue Dragon fine, medium and whole wheat egg noodles (UK) Blue Dragon · United Kingdom · 2023 | 300 g → 250 g | −16.7% |
| Daz XXL washing powder (UK) Daz · United Kingdom · 2023 | 4.875 kg → 4.225 kg | −13.3% |
| Simple Refreshing and Nourishing shower gels (UK) Simple · United Kingdom · 2023 | 500 ml → 450 ml | −10.0% |
| Starburst sweets bag (UK) Starburst · United Kingdom · 2023 | 152 g → 138 g | −9.2% |
| Daz All-In-1 Pods laundry pods (UK) Daz · United Kingdom · 2022 | 54 pods → 40 pods | −25.9% |
| Fairy Original All In One dishwasher tablets, lemon (UK) Fairy · United Kingdom · 2022 | 58 tablets → 52 tablets | −10.3% |
| Fairy Non Bio Pods Sensitive laundry pods (UK) Fairy · United Kingdom · 2022 | 38 pods → 36 pods | −5.3% |
| Bold All-In-1 washing capsules, Sparkling Bloom & Yellow Poppy (UK) Bold · United Kingdom · 2022 | 57 capsules → 54 capsules | −5.3% |
| Lenor fabric conditioner Ruby Jasmine, 50 → 48 washes (UK) Lenor · United Kingdom · 2022 | 1750 ml → 1680 ml | −4.0% |
Other sources from United Kingdom
Categories it covers most
- Chocolate & Candy12cases from this source
- Laundry5cases from this source
- Breakfast Cereals3cases from this source
- Coffee & Tea3cases from this source
- Cookies & Crackers3cases from this source
- Soap, Shampoo & Body Wash3cases from this source
- Dairy1cases from this source
- Dish & Cleaning1cases from this source
Other sources: Verbraucherzentrale Hamburg · Mouse Print* · Consumentenbond · Allsupers · Which? · ynet · Konsument (VKI) · LendingTree · NIH Dietary Supplement Label Database · CHOICE · kepie. Watch. All cases: known cases.