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Did Lenor fabric conditioner Ruby Jasmine, 50 → 48 washes (UK) shrink?

Size FactsDid it shrink? Yes
Before1750 ml
After1680 ml
−4.0%smaller
Price per 100 ml · observed+4.2%Shelf price £6 → £6, as recorded by the source.

Before you paid £0.34 per 100 ml; after, £0.36 per 100 ml: 4.2% more for the same amount.

How big a cut? The 89th-largest of 100 documented laundry cuts; a bigger cut than 3% of all 1,366 cases in the library. See the biggest cuts →

When
2022 · reported 2 Aug 2022
Country
United Kingdom
Brand
Lenor
Category
Laundry
Source
thegrocer.co.uk

Source and evidence

The Grocer — Raft of Fairy, Daz, Bold and Lenor laundry products shrink in the mults (2 Aug 2022) thegrocer.co.uk

Source fetched 2026-11-02. All 33 The Grocer cases.

1.75 L (50 washes) became 1.68 L (48 washes) at the same £6 in Morrisons. The Grocer found Fairy, Daz, Bold and Lenor lines swapped for smaller packs in Morrisons (Assosia, 12 w/e 2 Aug 2022).

Evidence
Typetrade press investigation (The Grocer, Assosia shelf-price data)
Confidencehigh
Size cut alone, at the old price+4.2%

Check the math in the calculator or compare old and new unit prices.

Against official inflation: ONS CPI (UK) “cleaning and maintenance products” changed +12.5% (12 months to Aug 2022). This pack’s price per millilitre changed +4.2%, 8.4 percentage points below the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…Bold All-In-1 Washing Capsules Sparkling Bloom & Yellow Poppy 57-packs, meanwhile, have been swapped for 54-packs in Morrisons, at the same price of £10. Lenor Fabric Conditioner Ruby Jasmine Scent 50 Washes 1.75L have been replaced by 48 Washes 1.68L packs in the retailer, at the same price of £6. At the time of writing, the new 1.68-litre format was being sold in Asda at £2.70.”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: laundry detergent shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Lenor fabric conditioner Ruby Jasmine, 50 → 48 washes (UK) shrink? 1750 ml → 1680 ml”, https://shrinkradar.com/cases/lenor-fabric-conditioner-ruby-jasmine-50-48-washes-uk-2022.html, accessed 2026-11-05. Original source: The Grocer — Raft of Fairy, Daz, Bold and Lenor laundry products shrink in the mults (2 Aug 2022) (https://www.thegrocer.co.uk/news/raft-of-fairy-daz-bold-and-lenor-laundry-products-shrink-in-the-mults/670074.article).

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