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Did Lenor fabric conditioner, 78 → 59 washes (UK) shrink?

Size FactsDid it shrink? Yes
Before78 washes
After59 washes
−24.4%smaller
Price per wash · observed+26.1%Shelf price £5.24 → £5.00, as recorded by the source.

Before you paid £0.067 per wash; after, £0.085 per wash: 26.1% more for the same amount.

How big a cut? The 10th-largest of 100 documented laundry cuts; a bigger cut than 84% of all 1,366 cases in the library. See the biggest cuts →

When
2026 · reported 30 May 2026
Country
United Kingdom
Brand
Lenor
Category
Laundry
Source
allsupers.co.uk

Source and evidence

Lenor Fabric Conditioner 59 Washes: 2574 ml → 1840 ml — Shrinkflation | Allsupers | Allsupers allsupers.co.uk

Source fetched 2026-10-22. All 59 Allsupers cases.

Found by Allsupers' automated check of ASDA, Morrisons listings (record 2692): the old listing disappeared and a smaller pack of the same product appeared (first detected 2026-05-30); regular price £5.24 before, £5.00 after. ASDA: 2,574 ml → 1,840 ml, about 26% more per wash. Morrisons (Jasmine & Red Berries): 78 washes, 2,064 ml at £5.25 → 59 washes, 1,829 ml at £4.75, about 20% more per wash (record 39).

Evidence
Typeautomated supermarket price tracker (Allsupers register; retailer listings, regular prices recorded)
Confidencemedium
Size cut alone, at the old price+32.2%

Check the math in the calculator.

Against official inflation: ONS CPI (UK) “cleaning and maintenance products” changed +2.1% (12 months to May 2026). This pack’s price per wash changed +26.1%, 24.0 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“Before: Lenor Fabric Conditioner 78 Washes (ASDA), size 2574 ml, regular price £5.24, price per unit £2.04/l. Now: Lenor Fabric Conditioner 59 Washes (ASDA), size 1840 ml, regular price £5.00, price per unit £2.72/l. First detected: 30 May 2026. New pack since 30 May 2026.”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: laundry detergent shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Lenor fabric conditioner, 78 → 59 washes (UK) shrink? 78 washes → 59 washes”, https://shrinkradar.com/cases/lenor-fabric-conditioner-78-59-washes-uk-uk-2026.html, accessed 2026-11-05. Original source: Lenor Fabric Conditioner 59 Washes: 2574 ml → 1840 ml — Shrinkflation | Allsupers | Allsupers (https://allsupers.co.uk/research/shrinkflation/ean_swap/2692).

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