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Did Fairy Outdoorable fabric conditioner (UK) shrink?

Size FactsDid it shrink? Yes
Before84 washes
After60 washes
−28.6%smaller
Price per wash · observed+14.5%Shelf price £5.50 → £4.50, as recorded by the source.

Before you paid £0.065 per wash; after, £0.075 per wash: 14.5% more for the same amount.

How big a cut? The 5th-largest of 100 documented laundry cuts; a bigger cut than 90% of all 1,366 cases in the library. See the biggest cuts →

When
2026 · reported 15 May 2026
Country
United Kingdom
Brand
Fairy
Category
Laundry
Source
allsupers.co.uk

Source and evidence

Fairy Outdoorable Liquid Fabric Conditioner 60 Washes 840ml : 1176 ml → 840 ml — Shrinkflation | Allsupers | Allsupers allsupers.co.uk

Source fetched 2026-10-21. All 59 Allsupers cases.

The bottle went from 1,176 ml (84 washes) to 840 ml (60 washes). The shelf price fell from £5.50 to £4.50, less than the size, so the price per wash rose about 15%. Found by Allsupers' automated check of Morrisons listings: the old listing disappeared and a smaller pack of the same product appeared (new pack since 15 May 2026); regular price £5.50 before, £4.50 after.

Evidence
Typeautomated supermarket price tracker (Allsupers register; retailer listings, regular prices recorded)
Confidencemedium
Size cut alone, at the old price+40.0%

Check the math in the calculator.

Against official inflation: ONS CPI (UK) “cleaning and maintenance products” changed +2.1% (12 months to May 2026). This pack’s price per wash changed +14.5%, 12.4 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“Before: Fairy Outdoorable Fabric Conditioner Liquid 84 Washes (Morrisons), size 1176 ml, regular price £5.50, price per unit £4.68/l. Now: Fairy Outdoorable Liquid Fabric Conditioner 60 Washes 840ml (Morrisons), size 840 ml, regular price £4.50, price per unit £5.36/l. First detected: 20 May 2026. New pack since 15 May 2026.”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: laundry detergent shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Fairy Outdoorable fabric conditioner (UK) shrink? 84 washes → 60 washes”, https://shrinkradar.com/cases/fairy-outdoorable-fabric-conditioner-uk-uk-2026.html, accessed 2026-11-05. Original source: Fairy Outdoorable Liquid Fabric Conditioner 60 Washes 840ml : 1176 ml → 840 ml — Shrinkflation | Allsupers | Allsupers (https://allsupers.co.uk/research/shrinkflation/ean_swap/633).

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