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Did Fairy Non Bio Pods Sensitive laundry pods (UK) shrink?

Size FactsDid it shrink? Yes
Before38 pods
After36 pods
−5.3%smaller
Price per pod · observed+40.7%Shelf price £6 → £8, as recorded by the source.

Before you paid £0.16 per pod; after, £0.22 per pod: 40.7% more for the same amount.

How big a cut? The joint 76th-largest of 100 documented laundry cuts (tied with 2 others); a bigger cut than 8% of all 1,366 cases in the library. See the biggest cuts →

When
2022 · reported 2 Aug 2022
Country
United Kingdom
Brand
Fairy
Category
Laundry
Source
thegrocer.co.uk

Source and evidence

The Grocer — Raft of Fairy, Daz, Bold and Lenor laundry products shrink in the mults (2 Aug 2022) thegrocer.co.uk

Source fetched 2026-11-02. All 33 The Grocer cases.

38 pods became 36; Morrisons £6 to £8, and the 36-pack was £8 in Tesco and £7 in Asda. The Grocer found Fairy, Daz, Bold and Lenor lines swapped for smaller packs in Morrisons (Assosia, 12 w/e 2 Aug 2022).

Evidence
Typetrade press investigation (The Grocer, Assosia shelf-price data)
Confidencehigh
Size cut alone, at the old price+5.6%

Check the math in the calculator or compare old and new unit prices.

Against official inflation: ONS CPI (UK) “cleaning and maintenance products” changed +12.5% (12 months to Aug 2022). This pack’s price per pod changed +40.7%, 28.2 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“One Dishwasher Tablets Lemon 58-packs, for instance, have been swapped for 52-packs in Morrisons at a higher price – up from £8 to £10 [12 w/e 2 August 2022]. Fairy Non Bio Pods Sensitive 38-packs, meanwhile, have been replaced with 36-packs, rising from £6 to £8 in the retailer.”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: laundry detergent shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Fairy Non Bio Pods Sensitive laundry pods (UK) shrink? 38 pods → 36 pods”, https://shrinkradar.com/cases/fairy-non-bio-pods-sensitive-laundry-pods-uk-2022.html, accessed 2026-11-05. Original source: The Grocer — Raft of Fairy, Daz, Bold and Lenor laundry products shrink in the mults (2 Aug 2022) (https://www.thegrocer.co.uk/news/raft-of-fairy-daz-bold-and-lenor-laundry-products-shrink-in-the-mults/670074.article).

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