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Did Fairy All in One dishwasher tablets, 67-pack (UK) shrink?

Size FactsDid it shrink? Yes
Before67 tablets
After60 tablets
−10.4%smaller
Price per tablet · observed+34.0%Shelf price £10 → £12, as recorded by the source.

Before you paid £0.15 per tablet; after, £0.20 per tablet: 34.0% more for the same amount.

How big a cut? The 19th-largest of 52 documented dish & cleaning cuts; a bigger cut than 40% of all 1,366 cases in the library. See the biggest cuts →

When
2019 · reported 23 Feb 2019
Country
United Kingdom
Brand
Fairy
Category
Dish & Cleaning
Source
which.co.uk

Source and evidence

Which? — Shrinking products: are we paying more for less? (23 Feb 2019) which.co.uk

Source fetched 2026-11-05. All 51 Which? cases.

Which? had earlier seen the 70-pack of Fairy All in One Lemon cut to 67 tablets; by early 2019 it was down to 60 at some supermarkets, with the price up from £10 to £12 (15p to 20p per wash).

Evidence
Typeconsumer organisation investigation (Which?, supermarket prices tracked 2016-2019 via MySupermarket)
Confidencehigh
Size cut alone, at the old price+11.7%

Check the math in the calculator or compare old and new unit prices.

Against official inflation: ONS CPI (UK) “cleaning and maintenance products” changed −7.9% (12 months to Feb 2019). This pack’s price per tablet changed +34.0%, 41.9 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…You can head to our washing-up liquid reviews to see how Ecover fares in our tests. Fairy All in One dishwasher tablets WAS: £10 for 67 washes (15p per wash) NOW: £12 for 60 washes (20p per wash) When we looked at shrinking products afew years ago, we found the 70 pack of FairyAll in One Lemon dishwasher tablets…”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: cleaning products and dish soap shrinkflation, every documented case in one place, brand by brand.

More from Fairy

All 5 Fairy cases →

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Cite this case

ShrinkRadar, “Did Fairy All in One dishwasher tablets, 67-pack (UK) shrink? 67 tablets → 60 tablets”, https://shrinkradar.com/cases/fairy-all-in-one-dishwasher-tablets-67-pack-uk-2019.html, accessed 2026-11-05. Original source: Which? — Shrinking products: are we paying more for less? (23 Feb 2019) (https://www.which.co.uk/news/2019/02/shrinking-products-are-we-paying-more-for-less/).

You may quote and cite this case with credit. No bulk reuse or republishing of the dataset without permission: licence and how to cite.