ShrinkRadar
PlusSign inMy alerts
Menu

Did Fairy Original All In One dishwasher tablets, lemon (UK) shrink?

Size FactsDid it shrink? Yes
Before58 tablets
After52 tablets
−10.3%smaller
Price per tablet · observed+39.4%Shelf price £8 → £10, as recorded by the source.

Before you paid £0.14 per tablet; after, £0.19 per tablet: 39.4% more for the same amount.

How big a cut? The 20th-largest of 52 documented dish & cleaning cuts; a bigger cut than 39% of all 1,366 cases in the library. See the biggest cuts →

When
2022 · reported 2 Aug 2022
Country
United Kingdom
Brand
Fairy
Category
Dish & Cleaning
Source
thegrocer.co.uk

Source and evidence

The Grocer — Raft of Fairy, Daz, Bold and Lenor laundry products shrink in the mults (2 Aug 2022) thegrocer.co.uk

Source fetched 2026-11-02. All 33 The Grocer cases.

58 tablets became 52 and the Morrisons price rose from £8 to £10. The Grocer found Fairy, Daz, Bold and Lenor lines swapped for smaller packs in Morrisons (Assosia, 12 w/e 2 Aug 2022).

Evidence
Typetrade press investigation (The Grocer, Assosia shelf-price data)
Confidencehigh
Size cut alone, at the old price+11.5%

Check the math in the calculator or compare old and new unit prices.

Against official inflation: ONS CPI (UK) “cleaning and maintenance products” changed +12.5% (12 months to Aug 2022). This pack’s price per tablet changed +39.4%, 26.9 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…Daz, Bold and Lenor brands have been replaced with smaller pack sizes in the supermarkets over recent weeks, research by The Grocer using Assosia data shows. Fairy Original All In One Dishwasher Tablets Lemon 58-packs, for instance, have been swapped for 52-packs in Morrisons at a higher price – up from £8 to £10 [12 w/e 2 August 2022].”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: cleaning products and dish soap shrinkflation, every documented case in one place, brand by brand.

More from Fairy

All 5 Fairy cases →

More dish & cleaning in United Kingdom

All 6 in the case library →

Newest in dish & cleaning

Cleaning products and dish soap shrinkflation →

Share, embed or cite this case

XRedditFacebookBlueskyEmail

Shared links show this size card image (PNG, 1200×630), which you can also download and post.

Embed this case on your site

Paste this HTML into a post or page. The card shows the size change and links to this page and the original source. It is free to use; please keep the links.

Preview the embed card

Cite this case

ShrinkRadar, “Did Fairy Original All In One dishwasher tablets, lemon (UK) shrink? 58 tablets → 52 tablets”, https://shrinkradar.com/cases/fairy-original-all-in-one-dishwasher-tablets-lemon-uk-2022.html, accessed 2026-11-05. Original source: The Grocer — Raft of Fairy, Daz, Bold and Lenor laundry products shrink in the mults (2 Aug 2022) (https://www.thegrocer.co.uk/news/raft-of-fairy-daz-bold-and-lenor-laundry-products-shrink-in-the-mults/670074.article).

You may quote and cite this case with credit. No bulk reuse or republishing of the dataset without permission: licence and how to cite.