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Did Lenor fabric conditioner 23-wash pack (Ariel, Fresh) (Hungary) shrink?

Size FactsDid it shrink? Yes
Before285 g
After270 g
−5.3%smaller
Price per 100 g · if the price stayed the same+5.6%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 76th-largest of 100 documented laundry cuts (tied with 2 others); a bigger cut than 8% of all 1,366 cases in the library. See the biggest cuts →

When
2025 · reported 3 Mar 2025
Country
Hungary
Brand
Lenor
Category
Laundry
Source
nkfh.gov.hu

Source and evidence

NKFH (Hungarian consumer protection authority) downsizing register — Lenor öblítő Ariel 23 / 270 gramm (2025-03-03) nkfh.gov.hu

Source fetched 2026-10-27.

Listed in the NKFH downsizing register (published 2025-03-03) on notification by Procter and Gamble Hungary KKT.: 285 gramm → 270 gramm. The register has 2 records for this change (flavours/scents/pack variants): Lenor öblítő Ariel 23 / 270 gramm; Lenor öblítő Fresh 23 / 270 gramm. Other record pages: nkfh.gov.hu. The register gives sizes only, no shelf prices.

Evidence
Typeofficial register (company notification to Hungary's consumer protection authority, NKFH)
Confidencehigh

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What the source says

“Termék megnevezése/ Márkanév Lenor öblítő Ariel 23 / 270 gramm Közzététel időpontja 2025. 03. 03. Bejelentő cégnév Procter and Gamble Hungary KKT. Korábbi termékméret 285 gramm Új, csökkentett termékméret 270 gramm Termékjelölés szerinti forgalmazó Procter and Gamble Hungary KKT. Korábbi kiszerelési egység kivezetése a következő 6 hónapban Igen Termékkategória háztartási és vegyiáru Megjegyzés régi EAN: 8700216284844, új EAN…”

More from Hungary: the Hungary shrinkflation tracker has all 80 documented cases, sortable and filterable.

Topic guide: laundry detergent shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Lenor fabric conditioner 23-wash pack (Ariel, Fresh) (Hungary) shrink? 285 g → 270 g”, https://shrinkradar.com/cases/lenor-fabric-conditioner-23-wash-pack-ariel-fresh-hungary-2025.html, accessed 2026-11-05. Original source: NKFH (Hungarian consumer protection authority) downsizing register — Lenor öblítő Ariel 23 / 270 gramm (2025-03-03) (https://nkfh.gov.hu/kiszereles-csokkentes/x7sutuzvoz0o0n3nj8zptehf).

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