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Did Cadbury Roses Christmas tin shrink?

Size FactsDid it shrink? Yes
Before750 g
After700 g
−6.7%smaller
Price per 100 g · observed+26.3%Shelf price £14 → £16.50, as recorded by the source.

Before you paid £1.87 per 100 g; after, £2.36 per 100 g: 26.3% more for the same amount.

How big a cut? The joint 170th-largest of 189 documented chocolate & candy cuts (tied with 1 other); a bigger cut than 14% of all 1,366 cases in the library. See the biggest cuts →

When
2025 · reported 9 Sep 2025
Country
United Kingdom
Brand
Cadbury
Category
Chocolate & Candy
Source
thegrocer.co.uk

Source and evidence

The Grocer — Christmas chocolates shrink, but prices soar by as much as 33% (9 Sep 2025) thegrocer.co.uk

Source fetched 2026-10-20. All 33 The Grocer cases.

Christmas tin. The Grocer says the 6.7% lighter tin costs 17.9% more at Morrisons. Mondelēz called size changes a 'last resort' forced by cocoa, dairy, energy and transport costs.

Evidence
Typetrade press (Assosia shelf-price data, 52 w/e 8 Sep 2025)
Confidencehigh
Size cut alone, at the old price+7.1%

Check the math in the calculator or compare old and new unit prices.

Against official inflation: ONS CPI (UK) “sugar, jam, honey, syrups, chocolate and confectionery” changed +10.7% (12 months to Sep 2025). This pack’s price per gram changed +26.3%, 15.6 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“…The smaller version is now 16.7% more expensive in Morrisons, at £7, and 12.5% more expensive in Sainsbury’s, at £6.75. It has stuck at £6 in Tesco. Cadbury Roses 750g tin has been replaced with a 6.7% lighter 700g version in Morrisons. Yet, the price is up 17.9% from £14 to £16.50 in the retailer.”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: chocolate shrinkflation, every documented case in one place, brand by brand.

More from Cadbury

All 32 Cadbury cases →

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Cite this case

ShrinkRadar, “Did Cadbury Roses Christmas tin shrink? 750 g → 700 g”, https://shrinkradar.com/cases/cadbury-roses-christmas-tin-uk-2025.html, accessed 2026-11-05. Original source: The Grocer — Christmas chocolates shrink, but prices soar by as much as 33% (9 Sep 2025) (https://www.thegrocer.co.uk/news/christmas-chocolates-shrink-but-prices-soar-by-as-much-as-33/709111.article).

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