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Did Cadbury Heroes paper tub (UK, summer 2026) shrink?

Size FactsDid it shrink? Yes
Before500 g
After475 g
−5.0%smaller
Price per 100 g · observed+5.3%Shelf price £7.00 → £7.00, as recorded by the source.

Before you paid £1.40 per 100 g; after, £1.47 per 100 g: 5.3% more for the same amount.

How big a cut? The joint 181st-largest of 189 documented chocolate & candy cuts (tied with 1 other); a bigger cut than 6% of all 1,366 cases in the library. See the biggest cuts →

When
2026 · reported 15 Jul 2026
Country
United Kingdom
Brand
Cadbury
Category
Chocolate & Candy
Source
allsupers.co.uk

Source and evidence

Cadbury Heroes Tub 475g: 500 g → 475 g — Shrinkflation | Allsupers | Allsupers allsupers.co.uk

Source fetched 2026-10-21. All 59 Allsupers cases.

A separate step from the Christmas tub (550 g to 475 g) already in the library. Found by Allsupers' automated check of Tesco listings: the old listing disappeared and a smaller pack of the same product appeared (new pack since 15 July 2026); regular price £7.00 before, £7.00 after.

Evidence
Typeautomated supermarket price tracker (Allsupers register; retailer listings, regular prices recorded)
Confidencemedium
Size cut alone, at the old price+5.3%

Check the math in the calculator or compare old and new unit prices.

Against official inflation: ONS CPI (UK) “sugar, jam, honey, syrups, chocolate and confectionery” changed +2.4% (12 months to Jul 2026). This pack’s price per gram changed +5.3%, 2.8 percentage points above the official rate, using the shelf prices the source recorded. Every case is compared the same way in the ShrinkRadar Index.

What the source says

“Before: Cadbury Heroes Paper Tub 500g (Tesco), size 500 g, regular price £7.00, price per unit £14.00/kg. Now: Cadbury Heroes Tub 475g (Tesco), size 475 g, regular price £7.00, price per unit £14.74/kg. First detected: 15 July 2026. New pack since 15 July 2026.”

More from the UK: the UK Shrinkflation Tracker has all 175 documented cases, sortable and filterable.

Topic guide: chocolate shrinkflation, every documented case in one place, brand by brand.

More from Cadbury

All 32 Cadbury cases →

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Cite this case

ShrinkRadar, “Did Cadbury Heroes paper tub (UK, summer 2026) shrink? 500 g → 475 g”, https://shrinkradar.com/cases/cadbury-heroes-paper-tub-uk-summer-2026-uk-2026.html, accessed 2026-11-05. Original source: Cadbury Heroes Tub 475g: 500 g → 475 g — Shrinkflation | Allsupers | Allsupers (https://allsupers.co.uk/research/shrinkflation/ean_swap/11742).

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