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Did Cadbury Heroes tub (UK, Christmas 2026) shrink?

550 → 475 g −13.6%
Size Facts
Did it shrink?Yes
Before550 g
After
475 g
Cut−13.6%
Hidden unit-price rise at same price+15.8%
When2026
CountryUnited Kingdom
Price£7.00 → £7.00
Real price change per g+15.8%
Evidencetrade press (Assosia retail data, shelf prices at Tesco, Morrisons and Sainsbury's)
Confidencehigh

Source: The Grocer — Christmas chocolate tubs shrink by up to 14% despite falling cocoa prices (26 Aug 2026) (thegrocer.co.uk). Source fetched 2026-10-18. Pre-promotion price at Tesco and Morrisons stayed £7 for the smaller tub. Celebrations went 550 g → 500 g at the same time (already in the library as the 2025 Guardian case). Check the math in the calculator.

What the source says

“e fewer chocolates to go round Christmas gatherings this year, with tub sizes of Roses, Heroes and Celebrations shrinking by up to 14% compared with last year. Tubs of Cadbury Roses and Cadbury Heroes on sale across the major mults have shrunk by 13.6%, from 550g to 475g, analysis by The Grocer shows [Assosia 52 w/e 25 August 2026]. Despite the reduction in weight, pre-promotional prices”

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