NIH Dietary Supplement Label Database: shrinkflation cases
By ShrinkRadar · Updated 5 Nov 2026
22 documented shrinkflation cases in our library come from NIH Dietary Supplement Label Database (2015–2025), mostly from United States. We fetched each report, checked the before and after sizes, and link the original page on every case.
Source Facts
Years2015–2025
CountriesUnited States
Median cut−20.0%
All 22 cases from NIH Dietary Supplement Label Database
| Product | Size | Cut |
|---|---|---|
| Natrol 5-HTP 50 mg capsules Natrol · United States · 2025 | 45 capsules → 30 capsules | −33.3% |
| Thorne Omega Superb liquid fish oil, lemon berry Thorne · United States · 2025 | 250 ml → 200 ml | −20.0% |
| MuscleTech Nitro-Tech 100% Whey Gold, 2.2 → 2 lb tub MuscleTech · United States · 2025 | 999 g → 907 g | −9.2% |
| MuscleTech Nitro-Tech 100% Whey Gold, 6 → 5.53 lb tub MuscleTech · United States · 2025 | 6 lb → 5.53 lb | −7.8% |
| Bronson Vitamin E 200 IU softgels Bronson · United States · 2022 | 250 softgels → 100 softgels | −60.0% |
| Bronson Cran-Max 500 mg capsules Bronson · United States · 2022 | 250 capsules → 100 capsules | −60.0% |
| Thorne Meta-Balance capsules Thorne · United States · 2020 | 120 capsules → 60 capsules | −50.0% |
| Schiff MegaRed Omega-3 Krill Oil 350 mg softgels MegaRed · United States · 2020 | 65 softgels → 60 softgels | −7.7% |
| Qunol Ultra CoQ10 100 mg softgels Qunol · United States · 2019 | 160 softgels → 120 softgels | −25.0% |
| MuscleTech Nitro-Tech 100% Whey Gold, 2.5 → 2.2 lb tub MuscleTech · United States · 2019 | 2.5 lb → 2.2 lb | −12.0% |
| Bluebonnet GSX Formula vegetable capsules Bluebonnet · United States · 2018 | 120 capsules → 60 capsules | −50.0% |
| Bluebonnet Multi One Iron-Free vegetable capsules Bluebonnet · United States · 2018 | 180 capsules → 120 capsules | −33.3% |
| Gaia Herbs herbal wellness teas (Sleep & Relax and others) Gaia Herbs · United States · 2018 | 20 tea bags → 16 tea bags | −20.0% |
| The Vitamin Shoppe Hawthorn Extract 565 mg capsules The Vitamin Shoppe · United States · 2018 | 360 capsules → 300 capsules | −16.7% |
| The Vitamin Shoppe Ginkgo Biloba Extract 60 mg capsules The Vitamin Shoppe · United States · 2017 | 90 capsules → 60 capsules | −33.3% |
| Schiff Move Free Glucosamine Chondroitin MSM & Vitamin D3 tablets Move Free · United States · 2017 | 96 tablets → 80 tablets | −16.7% |
| Renew Life Bowel Cleanse powder Renew Life · United States · 2017 | 375 g → 350 g | −6.7% |
| Nature's Bounty Folic Acid 800 mcg tablets Nature's Bounty · United States · 2016 | 250 tablets → 200 tablets | −20.0% |
| Doctor's Best Noni Concentrate 650 mg veggie capsules Doctor's Best · United States · 2016 | 150 capsules → 120 capsules | −20.0% |
| Nature's Bounty Cranberry Plus Vitamin C softgels Nature's Bounty · United States · 2016 | 120 softgels → 100 softgels | −16.7% |
| Nature's Bounty Probiotic Gummies Nature's Bounty · United States · 2016 | 180 gummies → 160 gummies | −11.1% |
| Renew Life Fiber Smart clear fiber powder Renew Life · United States · 2015 | 290 g → 245 g | −15.5% |
Other sources from United States
- Mouse Print*199cases from United States · 201 in all
- LendingTree28cases from United States · 28 in all
Other sources: Verbraucherzentrale Hamburg · Mouse Print* · Consumentenbond · Allsupers · Which? · ynet · Konsument (VKI) · LendingTree · CHOICE · The Grocer · kepie. Watch. All cases: known cases.