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Did Bluebonnet Multi One Iron-Free vegetable capsules shrink?

Size FactsDid it shrink? Yes
Before180 capsules
After120 capsules
−33.3%smaller
Price per capsule · if the price stayed the same+50.0%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 11th-largest of 68 documented health & supplements cuts (tied with 3 others); a bigger cut than 93% of all 1,366 cases in the library. See the biggest cuts →

When
2018
Country
United States
Brand
Bluebonnet
Category
Health & Supplements
Source
dsld.od.nih.gov

Barcode (UPC): 743715001497 · Barcode lookup

Source and evidence

NIH Dietary Supplement Label Database — labels 3272 → 177616 (UPC 743715001497) dsld.od.nih.gov

Source fetched 2026-10-22. All 22 NIH Dietary Supplement Label Database cases.

Two label versions in the NIH Dietary Supplement Label Database carry the same UPC (743715001497): label 3272 (dsld.od.nih.gov) lists 180 capsules, the newer label 177616 (dsld.od.nih.gov) lists 120, with the same serving size. Year = when the newer label entered DSLD. No shelf prices in DSLD. One capsule per serving.

Evidence
Typelabel archive (NIH Dietary Supplement Label Database: two label versions with the same UPC)
Confidencemedium

Check the math in the calculator.

Against official inflation: BLS CPI-U (US) “nonprescription drugs” changed −0.5% (2018 average vs 2017, a broad match for this category). The size cut alone raises the price per capsule by +50.0% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“DSLD label 3272: Bluebonnet Iron-Free Multi One, UPC 7 43715 00149 7, net contents 180 Vcap(s), serving size 1 Capsule(s) → DSLD label 177616: Bluebonnet Multi One Iron-Free, UPC 7 43715 00149 7, net contents 120 Vegetable Capsule(s), serving size 1 Capsule(s)”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: vitamin shrinkflation, every documented case in one place, brand by brand.

More from Bluebonnet

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Cite this case

ShrinkRadar, “Did Bluebonnet Multi One Iron-Free vegetable capsules shrink? 180 capsules → 120 capsules”, https://shrinkradar.com/cases/bluebonnet-multi-one-iron-free-vegetable-capsules-us-2018.html, accessed 2026-11-05. Original source: NIH Dietary Supplement Label Database — labels 3272 → 177616 (UPC 743715001497) (https://dsld.od.nih.gov/label/177616).

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