Did Bluebonnet shrink its products?
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Updated 2026-10-22 (latest case added) · 2 sourced cases, each linked to its source
Did Bluebonnet shrink its products? Yes. We have 2 documented shrinkflation cases for Bluebonnet dated 2018, reported in the US. The biggest cut: Bluebonnet GSX Formula vegetable capsules, 120 capsules → 60 capsules (−50.0%). It is also the most recent (2018). The median Bluebonnet pack lost 41.7%, a 75.0% hidden price rise per unit at the same price.
2 documented cases. Biggest cut: Bluebonnet GSX Formula vegetable capsules, 120 capsules → 60 capsules (−50.0%). See cases below.
Vitamin shrinkflationUS Shrinkflation Tracker
Each case links to its source. Compare with the worst offenders, or check any pack with the shrinkflation calculator.
Documented cases (2)
- Health & Supplements · 2018
Bluebonnet GSX Formula vegetable capsules
120 → 60 capsules−50.0%
United States · Source: dsld.od.nih.gov - Health & Supplements · 2018
Bluebonnet Multi One Iron-Free vegetable capsules
180 → 120 capsules−33.3%
United States · Source: dsld.od.nih.gov
FAQ
Did Bluebonnet shrink its products?
Yes. ShrinkRadar has 2 documented, sourced shrinkflation cases for Bluebonnet (2018). The biggest cut was Bluebonnet GSX Formula vegetable capsules, 120 capsules → 60 capsules (−50.0%).
Which Bluebonnet products got smaller?
Documented, newest first: Bluebonnet GSX Formula vegetable capsules: 120 capsules → 60 capsules (2018); Bluebonnet Multi One Iron-Free vegetable capsules: 180 capsules → 120 capsules (2018).
How much smaller did Bluebonnet products get?
The cuts range from −33.3% to −50.0%, with a median of −41.7%. At an unchanged shelf price that median cut means paying 75.0% more per unit.
When did Bluebonnet shrink its products?
By year in our library: 2018 (2). The most recently reported is Bluebonnet GSX Formula vegetable capsules, dated 2018.
Who reported Bluebonnet shrinkflation?
These cases come from dsld.od.nih.gov, covering the US. Each case page quotes and links its source.
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Guides and data
- Topic guideVitamin shrinkflation68documented cuts
- ShrinkRadar IndexHealth and supplements+15.2%per unit at the shrink · official +3.2%