Did Nature's Bounty shrink its products?
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Updated 2026-10-22 (latest case added) · 3 sourced cases, each linked to its source
Did Nature's Bounty shrink its products? Yes. We have 3 documented shrinkflation cases for Nature's Bounty dated 2016, reported in the US. The biggest cut: Nature's Bounty Folic Acid 800 mcg tablets, 250 tablets → 200 tablets (−20.0%). It is also the most recent (2016). The median Nature's Bounty pack lost 16.7%, a 20.0% hidden price rise per unit at the same price.
3 documented cases. Biggest cut: Nature's Bounty Folic Acid 800 mcg tablets, 250 tablets → 200 tablets (−20.0%). See cases below.
Vitamin shrinkflationUS Shrinkflation Tracker
Each case links to its source. Compare with the worst offenders, or check any pack with the shrinkflation calculator.
All 3 documented Nature's Bounty cases
Newest first. “Hidden rise” is the extra you pay per unit if the shelf price stays the same.
| Product | Size | Cut |
|---|---|---|
| Nature's Bounty Folic Acid 800 mcg tablets Nature's Bounty · United States · 2016 | 250 tablets → 200 tablets | −20.0% |
| Nature's Bounty Cranberry Plus Vitamin C softgels Nature's Bounty · United States · 2016 | 120 softgels → 100 softgels | −16.7% |
| Nature's Bounty Probiotic Gummies Nature's Bounty · United States · 2016 | 180 gummies → 160 gummies | −11.1% |
FAQ
Did Nature's Bounty shrink its products?
Yes. ShrinkRadar has 3 documented, sourced shrinkflation cases for Nature's Bounty (2016). The biggest cut was Nature's Bounty Folic Acid 800 mcg tablets, 250 tablets → 200 tablets (−20.0%).
Which Nature's Bounty products got smaller?
Documented, newest first: Nature's Bounty Folic Acid 800 mcg tablets: 250 tablets → 200 tablets (2016); Nature's Bounty Cranberry Plus Vitamin C softgels: 120 softgels → 100 softgels (2016); Nature's Bounty Probiotic Gummies: 180 gummies → 160 gummies (2016).
How much smaller did Nature's Bounty products get?
The cuts range from −11.1% to −20.0%, with a median of −16.7%. At an unchanged shelf price that median cut means paying 20.0% more per unit.
When did Nature's Bounty shrink its products?
By year in our library: 2016 (3). The most recently reported is Nature's Bounty Folic Acid 800 mcg tablets, dated 2016.
Who reported Nature's Bounty shrinkflation?
These cases come from dsld.od.nih.gov, covering the US. Each case page quotes and links its source.
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Guides and data
- Topic guideVitamin shrinkflation68documented cuts
- ShrinkRadar IndexHealth and supplements+15.2%per unit at the shrink · official +3.2%