ShrinkRadar
PlusSign inMy alerts
Menu

Did Nature's Bounty Cranberry Plus Vitamin C softgels shrink?

Size FactsDid it shrink? Yes
Before120 softgels
After100 softgels
−16.7%smaller
Price per softgel · if the price stayed the same+20.0%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 34th-largest of 68 documented health & supplements cuts (tied with 9 others); a bigger cut than 62% of all 1,366 cases in the library. See the biggest cuts →

When
2016
Country
United States
Brand
Nature's Bounty
Category
Health & Supplements
Source
dsld.od.nih.gov

Barcode (UPC): 074312043499 · Barcode lookup

Source and evidence

NIH Dietary Supplement Label Database — labels 49583 → 60166 (UPC 074312043499) dsld.od.nih.gov

Source fetched 2026-10-22. All 22 NIH Dietary Supplement Label Database cases.

Two label versions in the NIH Dietary Supplement Label Database carry the same UPC (074312043499): label 49583 (dsld.od.nih.gov) lists 120 softgels, the newer label 60166 (dsld.od.nih.gov) lists 100, with the same serving size. Year = when the newer label entered DSLD. No shelf prices in DSLD. Two softgels per serving: 60 servings became 50.

Evidence
Typelabel archive (NIH Dietary Supplement Label Database: two label versions with the same UPC)
Confidencemedium

Check the math in the calculator.

What the source says

“DSLD label 49583: Nature's Bounty Cranberry Plus Vitamin C, UPC 0 74312 04349 9, net contents 120 Softgel(s), serving size 2 Softgel(s) → DSLD label 60166: Nature's Bounty Cranberry Plus Vitamin C, UPC 0 74312 04349 9, net contents 100 Softgel(s), serving size 2 Softgel(s)”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: vitamin shrinkflation, every documented case in one place, brand by brand.

More from Nature's Bounty

All 3 Nature's Bounty cases →

More health & supplements in United States

All 25 in the case library →

Newest in health & supplements

Vitamin shrinkflation →

Share, embed or cite this case

XRedditFacebookBlueskyEmail

Shared links show this size card image (PNG, 1200×630), which you can also download and post.

Embed this case on your site

Paste this HTML into a post or page. The card shows the size change and links to this page and the original source. It is free to use; please keep the links.

Preview the embed card

Cite this case

ShrinkRadar, “Did Nature's Bounty Cranberry Plus Vitamin C softgels shrink? 120 softgels → 100 softgels”, https://shrinkradar.com/cases/nature-s-bounty-cranberry-plus-vitamin-c-softgels-us-2016.html, accessed 2026-11-05. Original source: NIH Dietary Supplement Label Database — labels 49583 → 60166 (UPC 074312043499) (https://dsld.od.nih.gov/label/60166).

You may quote and cite this case with credit. No bulk reuse or republishing of the dataset without permission: licence and how to cite.