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Did Thorne Omega Superb liquid fish oil, lemon berry shrink?

Size FactsDid it shrink? Yes
Before250 ml
After200 ml
−20.0%smaller
Price per 100 ml · if the price stayed the same+25.0%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 22nd-largest of 68 documented health & supplements cuts (tied with 9 others); a bigger cut than 72% of all 1,366 cases in the library. See the biggest cuts →

When
2025
Country
United States
Brand
Thorne
Category
Health & Supplements
Source
dsld.od.nih.gov

Barcode (UPC): 693749004288 · Barcode lookup

Source and evidence

NIH Dietary Supplement Label Database — labels 313920 → 337869 (UPC 693749004288) dsld.od.nih.gov

Source fetched 2026-10-22. All 22 NIH Dietary Supplement Label Database cases.

Two label versions in the NIH Dietary Supplement Label Database carry the same UPC (693749004288): label 313920 (dsld.od.nih.gov) lists 250 ml, the newer label 337869 (dsld.od.nih.gov) lists 200, with the same serving size. Year = when the newer label entered DSLD. No shelf prices in DSLD. 5 ml per serving: 50 servings became 40 (8.45 → 6.76 fl oz).

Evidence
Typelabel archive (NIH Dietary Supplement Label Database: two label versions with the same UPC)
Confidencemedium

Check the math in the calculator.

Against official inflation: BLS CPI-U (US) “nonprescription drugs” changed −1.2% (2025 average vs 2024, same 11 months, a broad match for this category). The size cut alone raises the price per millilitre by +25.0% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“DSLD label 313920: Thorne Omega Superb Lemon Berry Flavored, UPC 6 93749 00428 8, net contents 8.45 Fluid Ounce(s) / 250 mL, serving size 5 mL → DSLD label 337869: Thorne Omega Superb Lemon Berry Flavored, UPC 6 93749 00428 8, net contents 6.76 Fluid Ounce(s) / 200 mL, serving size 5…”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: vitamin shrinkflation, every documented case in one place, brand by brand.

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Cite this case

ShrinkRadar, “Did Thorne Omega Superb liquid fish oil, lemon berry shrink? 250 ml → 200 ml”, https://shrinkradar.com/cases/thorne-omega-superb-liquid-fish-oil-lemon-berry-us-2025.html, accessed 2026-11-05. Original source: NIH Dietary Supplement Label Database — labels 313920 → 337869 (UPC 693749004288) (https://dsld.od.nih.gov/label/337869).

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