ShrinkRadar
PlusSign inMy alerts
Menu

Did Thorne Meta-Balance capsules shrink?

Size FactsDid it shrink? Yes
Before120 capsules
After60 capsules
−50.0%smaller
Price per capsule · if the price stayed the same+100.0%Hypothetical: the size cut alone. The source recorded no shelf prices.

How big a cut? The joint 4th-largest of 68 documented health & supplements cuts (tied with 1 other); a bigger cut than 98% of all 1,366 cases in the library. See the biggest cuts →

When
2020
Country
United States
Brand
Thorne
Category
Health & Supplements
Source
dsld.od.nih.gov

Barcode (UPC): 693749711032 · Barcode lookup

Source and evidence

NIH Dietary Supplement Label Database — labels 182300 → 231260 (UPC 693749711032) dsld.od.nih.gov

Source fetched 2026-10-22. All 22 NIH Dietary Supplement Label Database cases.

Two label versions in the NIH Dietary Supplement Label Database carry the same UPC (693749711032): label 182300 (dsld.od.nih.gov) lists 120 capsules, the newer label 231260 (dsld.od.nih.gov) lists 60, with the same serving size. Year = when the newer label entered DSLD. No shelf prices in DSLD. Two capsules per serving: 60 servings became 30. Possibly a move to a smaller bottle under the same UPC rather than a hidden cut; check the price per capsule.

Evidence
Typelabel archive (NIH Dietary Supplement Label Database: two label versions with the same UPC)
Confidencemedium

Check the math in the calculator.

Against official inflation: BLS CPI-U (US) “nonprescription drugs” changed −0.9% (2020 average vs 2019, a broad match for this category). The size cut alone raises the price per capsule by +100.0% if the shelf price stayed the same (the source recorded no prices). Every case is compared the same way in the ShrinkRadar Index.

What the source says

“DSLD label 182300: Thorne Meta-Balance, UPC 6 93749 71103 2, net contents 120 Capsule(s), serving size 2 Capsule(s) → DSLD label 231260: Thorne Meta-Balance, UPC 6 93749 71103 2, net contents 60 Capsule(s), serving size 2 Capsule(s)”

More from the US: the US Shrinkflation Tracker has all 296 documented cases, sortable and filterable.

Topic guide: vitamin shrinkflation, every documented case in one place, brand by brand.

More from Thorne

All 2 Thorne cases →

More health & supplements in United States

All 25 in the case library →

Newest in health & supplements

Vitamin shrinkflation →

Share, embed or cite this case

XRedditFacebookBlueskyEmail

Shared links show this size card image (PNG, 1200×630), which you can also download and post.

Embed this case on your site

Paste this HTML into a post or page. The card shows the size change and links to this page and the original source. It is free to use; please keep the links.

Preview the embed card

Cite this case

ShrinkRadar, “Did Thorne Meta-Balance capsules shrink? 120 capsules → 60 capsules”, https://shrinkradar.com/cases/thorne-meta-balance-capsules-us-2020.html, accessed 2026-11-05. Original source: NIH Dietary Supplement Label Database — labels 182300 → 231260 (UPC 693749711032) (https://dsld.od.nih.gov/label/231260).

You may quote and cite this case with credit. No bulk reuse or republishing of the dataset without permission: licence and how to cite.